Press Release

Announcement of the Public Defence of a Doctoral Dissertation

After the faculty has granted you the permission to print and appointed the opponent and Custos, they will grant you permission to defend your dissertation. Next, fill in the announcement of the public defence of a doctoral dissertation to the University Communications, which is for the media coverage of the public defence.

Do not fill in the announcement before you have been granted the permission to defend your dissertation.

Press Release - the Business Card of Your Research

The press release of the dissertation is written in Finnish. If you do not know enough Finnish to draft a press release, please ask your Custos or supervisor for help. The press release of the public defence of a doctoral dissertation is sent nationally to nearly 400 media representatives. The press release may be used as a basis for a news article by itself or as a tip for a larger story, in which case a reporter might contact you directly.

Interviews are generally conducted prior to the public defence.  Therefore, it is important that you can be reached from the phone numbers given in the press release during the week before your public defence.

University Communications Helps with Final Press Release

Sum up the main points of your dissertation into a one-page press release draft in Finnish. Send the draft and a high-quality picture of yourself to the University

Communications three weeks before your public defence:

  • viestinta(at)utu.fi

The press release draft is edited into its final form together with a Communications Officer.

The Communications Officer will contact you before sending off the press release. The University Communications sends the finished press release to the media approximately a week before the defence.

The press release consists of two parts. The first part is the actual press release. The second part is written by the University Communications and it presents the basic information of your dissertation based on the information given by you.

Start the Press Release with Results

The press release is aimed at journalists. For that reason, it is important to use standard language and avoid using specialised terminology. The press release is written in opposite order than a scientific article:

  • Begin by introducing the most important result of your research
  • Provide background information and explain the result more towards the end.

How to make a good press release draft:

  • Title: Try to come up with a clear and enticing heading. Avoid using foreign terms.
  • The Introduction summarises your research in a few sentences, and it functions as a preface for the text. Aim to begin the introduction with a short statement, e.g. with the most important result of your research. Here you can also explain why your research is important. Avoid long sentences and keep the introduction short.
  • Body is the actual text of your press release. It should not be longer than a page. Begin with your results and think what kind of new information your research has revealed. Explain foreign terms when you use them for the first time. Concentrate on the essential information and write concisely. Write short sentences.
  • Sub-headings give structure to the text and make it easier to read.
  • Quotations make the text easier to approach and bring the researcher’s voice into it. Quotations also make it easier for the journalists to use the text in the media.

Questions about press releases?

Contact Managing Editor Tuomas Koivula 050 593 3955, viestinta(at)utu.fi 

Keywords: Viestintä;
Tags: viestintä;

20014 Turun yliopisto, Finland
Tel. +358 29 450 5000

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