A. K. M. Islam

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Duality of Social Network Site Use


While both positive and negative aspects of SNS use have been discussed in the literature, very few studies have examined them in parallel. Addressing this gap is important to gain a more balanced understanding of the motives behind SNS use and hence to better understand the user behavior. For example, examining both positive and negative aspects in parallel help understand which aspect dominate in SNS use.

With respect to negative side of the duality, this project will explore issues such as exhibitionism, voyeurism, and SNS addiction. On the other hand, subjective vitality, interpersonal connectivity, social capital, and social enhancement will be explored as the positive side of the duality.

The concrete academic output of the project will constitute of 6-10 publications. The publishing strategy is to prioritize quality over quantity and publish most papers in JUFO 2/3 ranked outlets. A multi-method approach will be adopted in this research by employing both quantitative and qualitative methods. Data will be collected from popular SNSs by interviews, observations and surveys. The quantitative data will be analyzed using structural equation modeling. When interpreting the findings, both qualitative and quantitative data analysis results will be used to facilitate triangulation.

Keywords: Social networking sites, Voyeurism, Exhibitionism, Addiction, Social enhancement, Subjective vitality



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