in English
Strategic Marketing and Sales

Target Audience:

Sales professionals, account managers, sales managers, account and
sales directors - everyone working in the customer interface

After the training you will be able to:

A) Discuss the strategic role of sales & marketing
  • How customers make decisions; What are the best ways to influence them
  • Customer and sales driven strategy
  • Managing the customer interface and customer focus
  • Sales as the driver of value creation and innovation
  • Sales excellence and the drivers of sales performance
B) Explain the contemporary perspectives on value creation: how
value is created by, for and with customers.

C) Illustrate the role and relevance of customer relationships and
their management in today’s business.

  • Saku Valkama, Managing Partner at Symbioosi Partners
  • Harri Terho (D.Sc:), Collegium Researcher, University of Turku
  • Anna Salonen, Senior Research Fellow, University of Turku



Possible to include in EMBA or JOKO studies - ask for more info!​

More information

Programme Manage
+358 40 161 5249​​​