Dissertation defence (Marketing): Lic.Phil. Katariina Pajuranta

Lic.Phil. Katariina Pajuranta defends her dissertation in Marketing entitled ”Emotional persuasion in advertising – analyzing dialectal language, visual images and their interplay in TV commercials.

Opponents: Professor Barbara Mueller, San Diego State University, USA and Professor Emeritus Marcello Soffritti, University of Bologna, Italy
Custos: Professor Ulla Hakala, University of Turku.

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