Academy of Marketing Conference Award for Birgitta Sandberg, Leila Hurmerinta and Henna Leino

University Research Fellow Birgitta Sandberg and Doctoral Candidate Henna Leino from International Business and University Lecturer Leila Hurmerinta from Marketing have received a Best Paper Award in Consumer Behaviour Track in the Academy of Marketing Conference in July 2016 in Newcastle. The paper is entitled: “Colouring outside the lines: Incorporating incidental emotions into the concept of emotional value”.