How to implement MaaS in local contexts?


Laboratory of Business Disruption Research conducted a study on plausible business models of MaaS (Mobility-as-a-Service) in a Horizon2020 funded CIVITAS ECCENTRIC project. Recent report summarizes the lessons learnt during the project.

"Guidelines on how to implement MaaS in local contexts" – summarizes the lessons learnt in the CIVITAS ECCENTRIC project during the years 2016–2020. The project was the first to include measures focusing on the concept Mobility as a Service, (MaaS), which in 2016 was still brand new in the world of mobility planning. In the report, you will find the updated version of the readiness level indicators. These indicators have been updated based on several workshops carried out on them during the years 2018‒2020.

The report focuses on five different areas related to MaaS :
• Chapter 2 on context outlines the principles and circumstances necessary for MaaS to flourish.
• Chapter 3 on key pillars focuses on business models and stakeholder involvement.
• Chapter 4 on user-centric approach highlights the main points to take into consideration when designing services.
• Chapter 5 on MaaS readiness levels introduces the updated readiness level indicators.
• Chapter 6 on MaaS readiness levels in ECCENTRIC cities highlights achievements in each city.

Important part of the report is based on the collaborative research, which was conducted by the University of Turku and the City of Turku. The aims of this research collaboration were to create knowledge about the possible and plausible business models that would accompany the diffusion of MaaS, and to explore the systemic effects of MaaS adoption from the perspectives of business and public decision-making, as well as means to solve potential market failures. The research was conducted by Research manager Milla Wirén (Disruption Lab) and Research director Aki Koponen (CCR).

You can download the report at


CIVITAS ECCENTRIC is a four-year project that develops smart mobility. The project aims to develop electric transport, shared use of cars and bicycles, and the Mobility as a Service (MaaS) model. The project financed by the EU’s Horizon 2020 programme.

Other participants in the CIVITAS ECCENTRIC project include Munich, Madrid, Stockholm, Ruse and a large number of other parties (29). Turku’s local partners in the project include the Regional Council of Southwest Finland, Turku University of Applied Sciences, Western Systems Oy, Turku City Traffic Ltd. and Gasum Biovakka Oy. The consortium’s communication is supported by the Sustainable Cities Commission of the Union of the Baltic Cities, hosted by the City of Turku. The financial contribution of Turku and its local partners is significant at roughly EUR 3.2 million for 2016–2020.


Created 22.10.2020 | Updated 22.10.2020