Jaana
Tähtinen
Professor, Pori Unit
Prof.
Areas of expertise
Business-to-Business Marketing
Business relationship dynamics
Network management
Emotions in business
Customer perceived value
Corporate branding
Biography
Jaana Tähtinen is currently a Professor of Marketing (tenured) and a head of the discipline at the Pori Unit of Turku School of Economics, University of Turku. Before she started at TSE in 2015, she worked as a Professor of Marketing (tenured) at the Oulu Business School, University of Oulu since 2007. In her earlier career, Jaana has worked i.e. for City of Oulu, Nokia Mobile Phones and an advertising agency.
Jaana serves as an associate editor (Marketing) at Scandinavian Journal of Management, and as a member of the editorial board and a reviewer at many international journals. She is a co-founder of Nordic Workshop on Relationship Dynamics (NoRD) -workshops and a member of scientific societies such as the IMP Group and the Academy of Marketing Science.
Publications
Can we mend fences?: A model of recovery processes of SME business-to-business relationships (2022)
Journal of Business and Industrial Marketing
(Vertaisarvioitu alkuperäisartikkeli tai data-artikkeli tieteellisessä aikakauslehdessä (A1))
Extending the concept of brand love with bodily dimension (Conference abstract at the 26th Biennial NFF Conference, Örebro Universitet Novahuset 2022) (2022)
Biennial Nordic Academy of Management Conference
(Muu (O2))
How do managers’ perceptions of marketing and what is counted as marketing costs reflect each other? (Paper presented at the Finnish Academy of Marketing Conference 2022) (2022)
The Finnish Academy of Marketing Conference
(Muu (O2))
Ironic festival brand co-creation (2020)
Journal of Business Research
(Vertaisarvioitu alkuperäisartikkeli tai data-artikkeli tieteellisessä aikakauslehdessä (A1))
Conceptually Confused, but on a Field Level? A Method for Conceptual Analysis and its Application (2019)
Marketing Theory
(Vertaisarvioitu alkuperäisartikkeli tai data-artikkeli tieteellisessä aikakauslehdessä (A1))
Hautaustoimiala monin silmin (2019)
(Kirjan tai muun kokoomateoksen osa (B2))Understanding the process of repair in dissolving business relationships (2018)
Annual IMP Conference and Doctoral Colloquium
(Muu (O2))
Repair processes in business relationships (2018)
24th Nordic Workshop on Interorganizational Research
(Muu (O2))
Ecopreneurial ventures' networked innovation commercialization (presentation at the 34th IMP Conference) (2018)
Annual IMP Conference and Doctoral Colloquium
(Muu (O2))
Research agenda with empirical results of using humour strategically in business (2017)
Yrittäjyyskasvatuspäivät
(Artikkeli ammatillisessa konferenssijulkaisussa (D3))