Miia
Grenman
Biodiversity Unit of the University of Turku
D.Sc. (Econ. & Bus. Adm.)
Areas of expertise
Transformative consumer research (TCR)
consumer well-being
positive psychology
eudaimonic well-being
flourishing
meaning
good everyday life
wellness consumption and practices
wellness branding
Gen Z
Biography
D. Sc. (Econ. & Bus. Adm.), Marketing, Turku School of Economics (2019)
M. Sc. (Econ. & Bus. Adm.), Marketing, Turku School of Economics (2008)
BBA, International marketing, Turku Polytechnic (2004)
Research
I work as a postdoctoral researcher at the University of Jyväskylä (JSBE) in Academy of Finland's funded interdisciplinary and multi-year research project: Biodiversity Respectful Leadership (BIODIFUL). My research focuses on biodiversity-respectful flourishing life and Gen Z as future consumers and leaders.
I am also involved in Kone Foundation's funded three-year interdisciplinary and -artistic research project: Elonkirjon äänettömät (ELÄÄ).
Publications
Taking the first step – From physical inactivity towards a healthier lifestyle through leisure walking (Esitys 8th Nordic Health Promotion Research Conferencessa (NHPRC), 20.-22.6. 2016, Jyväskylä) (2016)
Nordic Health Promotion Research Conference (NHPRC)
(O2 Muu julkaisu )
An Evolutionary Psychological Perspective on Sport Consumption – Does Life History Theory Explain Demographic Differences in Sport Behavior among Young Adults? (2016)
Nordic Conference on Consumer Research
(O2 Muu julkaisu )
Tracking the emotional in consumption (2016)
Nordic Conference on Consumer Research
(O2 Muu julkaisu )
Measuring consumer experiences and enhancing personal well-being through self-tracking technology (2015)
(O2 Muu julkaisu )Well-being and wellness tourism – Same, same but different? – Conceptual discussions and empirical evidence (2015)
Conceptual discussions and empirical evidence
Matkailututkimus-Lehti
(Vertaisarvioitu alkuperäisartikkeli tai data-artikkeli tieteellisessä aikakauslehdessä (A1))
Well-being tourism experiences – Products and services to current and future tourists (2015)
Products and services to current and future tourists
Advances in Tourism Marketing Conference
(Vertaisarvioitu artikkeli konferenssijulkaisussa (A4))
Portray of a wellness consumer – At the crossroads of health, luxury and sustainability? (2014)
Nordic Conferecence on Consumer Resarch
(O2 Muu julkaisu )
Wellness – Elämyksellinen hyvinvointikulutus haasteena kaupalle ja palveluliiketoiminnalle (2014)
Kulutustutkimus.Nyt
(Vertaisarvioitu alkuperäisartikkeli tai data-artikkeli tieteellisessä aikakauslehdessä (A1))
Paradox of health and appearance in fitness culture - The usage of commercial fitness services among young adults (2014)
(O2 Muu julkaisu )Fitness as Leisure - Exploring Physical Activity through Consumption and Lifestyle. (2014)
ISA World Congress of Sociology
(O2 Muu julkaisu )