Miia Grenman profile picture
Miia
Grenman
Biodiversity Unit of the University of Turku
D.Sc. (Econ. & Bus. Adm.)

Contact

+358 41 502 3293
Rehtorinpellonkatu 3
20500
Turku

Areas of expertise

Transformative consumer research (TCR)
consumer well-being
positive psychology
eudaimonic well-being
flourishing
meaning
good everyday life
wellness consumption and practices
wellness branding
Gen Z

Biography

D. Sc. (Econ. & Bus. Adm.), Marketing, Turku School of Economics (2019)

M. Sc. (Econ. & Bus. Adm.), Marketing, Turku School of Economics (2008)

BBA, International marketing, Turku Polytechnic (2004)

Research

I work as a postdoctoral researcher at the University of Jyväskylä (JSBE) in Academy of Finland's funded interdisciplinary and multi-year research project: Biodiversity Respectful Leadership (BIODIFUL). My research focuses on biodiversity-respectful flourishing life and Gen Z as future consumers and leaders.

I am also involved in Kone Foundation's funded three-year interdisciplinary and -artistic research project: Elonkirjon äänettömät (ELÄÄ).

Publications

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Branding the legacy of ‘The Flying Finn’ (2017)

Journal of Olympic History
Miia Grénman, Juulia Räikkönen, Kalle Virtapohja, Ulla Hakala
(Vertaisarvioitu alkuperäisartikkeli tai data-artikkeli tieteellisessä aikakauslehdessä (A1))