Miia
Grenman
Biodiversity Unit of the University of Turku
D.Sc. (Econ. & Bus. Adm.)
Areas of expertise
Transformative consumer research (TCR)
consumer well-being
positive psychology
eudaimonic well-being
flourishing
meaning
good everyday life
wellness consumption and practices
wellness branding
Gen Z
Biography
D. Sc. (Econ. & Bus. Adm.), Marketing, Turku School of Economics (2019)
M. Sc. (Econ. & Bus. Adm.), Marketing, Turku School of Economics (2008)
BBA, International marketing, Turku Polytechnic (2004)
Research
I work as a postdoctoral researcher at the University of Jyväskylä (JSBE) in Academy of Finland's funded interdisciplinary and multi-year research project: Biodiversity Respectful Leadership (BIODIFUL). My research focuses on biodiversity-respectful flourishing life and Gen Z as future consumers and leaders.
I am also involved in Kone Foundation's funded three-year interdisciplinary and -artistic research project: Elonkirjon äänettömät (ELÄÄ).
Publications
In quest of the optimal self : wellness consumption and lifestyle – a superficial marketing fad or a powerful means for transforming and branding oneself? (2019)
(Artikkeliväitöskirja (G5))Measuring emotions in consumer experiences with the self-tracking method (2018)
Recent Advances in Retailing and Services Science Conference
(Muu (O2))
Mikä opiskelijoita liikuttaa? – Liikunnan merkitykset ja niiden yhteys koettuun hyvinvointiin ja liikunnan määrään (2018)
Liikunta ja tiede
(Vertaisarvioitu alkuperäisartikkeli tai data-artikkeli tieteellisessä aikakauslehdessä (A1))
Science Tourism as a Form of Wildlife Tourism (2018)
Nordic Symposium of Tourism and Hospitality Research
(Muu (O2))
Taking the first step – From physical inactivity towards a healthier lifestyle through leisure walking (2017)
(Vertaisarvioitu artikkeli kokoomateoksessa (A3))Branded wellness – Cultural and generational differences in perception of wellness-related products and services (2017)
International Conference on Research in Advertising (ICORIA)
(Muu (O2))
The Experience Economy Logic in the Wellness Tourism Industry (2017)
(Vertaisarvioitu artikkeli kokoomateoksessa (A3))Wellness as a means of personal branding – Identifying the cultural differences among the US and Finnish consumers (2017)
Global Brand Conference of the Academy of Marketing, School of Business and Economic
(Vertaisarvioitu artikkeli konferenssijulkaisussa (A4))
Branding the legacy of ‘The Flying Finn’ (2017)
Journal of Olympic History
(Vertaisarvioitu alkuperäisartikkeli tai data-artikkeli tieteellisessä aikakauslehdessä (A1))
Branding the legacy of ‘The Flying Finn’ (2016)
Nordic Symposium on Tourism and Hospitality Research
(Muu (O2))