Miia
Grenman
Biodiversity Unit of the University of Turku
D.Sc. (Econ. & Bus. Adm.)
Areas of expertise
Transformative consumer research (TCR)
consumer well-being
positive psychology
eudaimonic well-being
flourishing
meaning
good everyday life
wellness consumption and practices
wellness branding
Gen Z
Biography
D. Sc. (Econ. & Bus. Adm.), Marketing, Turku School of Economics (2019)
M. Sc. (Econ. & Bus. Adm.), Marketing, Turku School of Economics (2008)
BBA, International marketing, Turku Polytechnic (2004)
Research
I work as a postdoctoral researcher at the University of Jyväskylä (JSBE) in Academy of Finland's funded interdisciplinary and multi-year research project: Biodiversity Respectful Leadership (BIODIFUL). My research focuses on biodiversity-respectful flourishing life and Gen Z as future consumers and leaders.
I am also involved in Kone Foundation's funded three-year interdisciplinary and -artistic research project: Elonkirjon äänettömät (ELÄÄ).
Publications
Tracking the emotional in consumption (2016)
Nordic Conference on Consumer Research
(Muu (O2))
Branding the legacy of ‘The Flying Finn’ (2016)
Nordic Symposium on Tourism and Hospitality Research
(Muu (O2))
Taking the first step – From physical inactivity towards a healthier lifestyle through leisure walking (Esitys 8th Nordic Health Promotion Research Conferencessa (NHPRC), 20.-22.6. 2016, Jyväskylä) (2016)
Nordic Health Promotion Research Conference (NHPRC)
(Muu (O2))
Well-being and wellness tourism – Same, same but different? – Conceptual discussions and empirical evidence (2015)
Conceptual discussions and empirical evidence
Matkailututkimus-Lehti
(Vertaisarvioitu alkuperäisartikkeli tai data-artikkeli tieteellisessä aikakauslehdessä (A1))
Well-being tourism experiences – Products and services to current and future tourists (2015)
Products and services to current and future tourists
Advances in Tourism Marketing Conference
(Vertaisarvioitu artikkeli konferenssijulkaisussa (A4))
Measuring consumer experiences and enhancing personal well-being through self-tracking technology (2015)
(Muu (O2))Wellness – Elämyksellinen hyvinvointikulutus haasteena kaupalle ja palveluliiketoiminnalle (2014)
Kulutustutkimus.Nyt
(Vertaisarvioitu alkuperäisartikkeli tai data-artikkeli tieteellisessä aikakauslehdessä (A1))
Fitness as Leisure - Exploring Physical Activity through Consumption and Lifestyle. (2014)
ISA World Congress of Sociology
(Muu (O2))
Portray of a wellness consumer – At the crossroads of health, luxury and sustainability? (2014)
Nordic Conferecence on Consumer Resarch
(Muu (O2))