Mikko
Grönlund
Research Manager, Finland Futures Research Centre (FFRC)
Links
Areas of expertise
Media
Media economics
Media management
Newspapers
News media
Publishing
Printing
Business intelligence
Business models
Research
I have more than twenty five years of experience in domestic and international media-related research projects. My research has concentrated on issues such as media business models, the economic development of the media industries, concentration and ownership in media markets and the impact of digitalisation on different media and creative industries, and the financial implications of copyright industries. The European Commission, Finnish ministries, industry federations, foundations and companies.
Publications
Beyond audience metrics: From clicks and time spent to authentic engagement (2020)
Behind the Paywall: A Cross-Thematic Conference on the Implications of the Budding Market for Paid-for Online News
(Muu (O2))
The financial position of Finnish non-fiction writers in 2018 (Mitä tietokirjailija tienaa? Tietokirjailijoiden taloudellinen asema Suomessa vuonna 2018) (2019)
(Muu (O2))Engagement strategies in news media: From fly-by clicks to thick engagement and value creation (2019)
Annual conference of the European Media Management Association (emma): Media management and actionable knowledge:
(Muu (O2))
Digitalization and Economic Contribution of Copyright-based Industries: Case Finland (2019)
The Annual Conference of the European Media Management Association
(Muu (O2))
Emerging Forms of Hyperlocal Media: The case of Finland (2019)
Nordicom Review
(Vertaisarvioitu alkuperäisartikkeli tai data-artikkeli tieteellisessä aikakauslehdessä (A1))
Helping Hand? It’s Google’s World of Media and Journalism Now (2019)
The International Communication Association ICA
(Muu (O2))
Digital transformation and newspapers (2018)
World Media Economics and Management Conference (WMEMC)
(Muu (O2))
Media- ja viestintäpolitiikan nykytila ja mittaaminen Loppuraportti (The state of media- and communications policy and how to measure it Final report) (2018)
(Julkaistu kehittämis- tai tutkimusraportti taikka -selvitys (D4))Business Models, Audiences and Sustainability: The Characteristics of Finnish Hyperlocal Publishing (2018)
World Media Economics and Management Conference (WMEMC)
(Muu (O2))
Strategic Management of Online Content Distribution and Platformization in Nordic Newspapers (2018)
World Media Economics and Management Conference (WMEMC)
(Muu (O2))