Otto Rosendahl profile picture
Otto
Rosendahl
Doctoral Student, Marketing
Doctoral Researcher, Marketing

Contact

Rehtorinpellonkatu 3
20500
Turku

Areas of expertise

CRM (Customer relationship management)
Ecosystems and platforms
Critical marketing
Values

Teaching

My university pedagogical studies are ongoing (25/60 ETCS credits finished). I emphasize constructivist approach. Specifically I have developed activating methods that transform traditional mass courses to involve the students better with mass-customized and personal features. The course processes are partially automatized with a gamification IT-system.
I am responsible for two Bachelor level courses: B2B-marketing (6 cr) and learning skills (1 cr). I also influence in developing other courses towards better inclusion of practices based on constructivist pedagogics, such as the Basics in Marketing -course (MAY) in 2018. I have been an assistant supervisor in 2 Master's Thesis groups.

Publications

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