
Otto
Rosendahl
Doctoral Researcher, Marketing
Areas of expertise
CRM (Customer relationship management)
Ecosystems and platforms
Critical marketing
Values
Ecosystems and platforms
Critical marketing
Values
Teaching
My university pedagogical studies are ongoing (25/60 ETCS credits finished). I emphasize constructivist approach. Specifically I have developed activating methods that transform traditional mass courses to involve the students better with mass-customized and personal features. The course processes are partially automatized with a gamification IT-system.
I am responsible for two Bachelor level courses: B2B-marketing (6 cr) and learning skills (1 cr). I also influence in developing other courses towards better inclusion of practices based on constructivist pedagogics, such as the Basics in Marketing -course (MAY) in 2018. I have been an assistant supervisor in 2 Master's Thesis groups.
I am responsible for two Bachelor level courses: B2B-marketing (6 cr) and learning skills (1 cr). I also influence in developing other courses towards better inclusion of practices based on constructivist pedagogics, such as the Basics in Marketing -course (MAY) in 2018. I have been an assistant supervisor in 2 Master's Thesis groups.
Publications
When the lowest price is not sufficient – Conditions defining the buyer’s value orientation (2015)
Conditions defining the buyer’s value orientation
Annual industrial marketing and purchasing conference
(Muu (O2))