Tuomas
Pohjola
Project Specialist, Development Projects
Links
Areas of expertise
Marketing
e-services
networks and tourism
Teaching
Marketing (wide range of topics), including dissertation supervision. Integrated teaching in open university & in other business diciplines' courses.
Research
Marketing, services and networks
Publications
Älykäs ja kehittyvä maaseudun tietotalous (2023)
(Kirjan tai muun kokoomateoksen osa (B2))Exploring smart and creative city brand associations: Evidence from ten European cities at the time of the Covid-19 crisis (Conference abstract: the 7th Annual Conference of the International Place Branding Association (IPBA) 2023) (2023)
7th Annual IPBA Conference
(O2 Muu julkaisu )
Challenges of Combining Open and Commercial Data Sources in Visitor Mobility Estimations (2023)
International Convention on Information and Communication Technology, Electronics and Microelectronics, International Convention on Information and Communication Technology, Electronics and Microelectronics
(Vertaisarvioitu artikkeli konferenssijulkaisussa (A4))
Datatalous maaseudun vihreässä siirtymässä (2023)
Säikeitä
(Yleistajuinen artikkeli tai blogikirjoitus (E1))
Maaseutualueet ja datatalous tuulenhalkojina – miten digitaaliset kaksoset voivat tukea vihreää siirtymää? (2023)
(Kirjan tai muun kokoomateoksen osa (B2))Toward Smart and Strategic Place-Brand Engagement (Abstract of the 6th Annual Conference of International Place Branding Association, 2022) (2022)
Annual Conference of International Place Branding Association
(O2 Muu julkaisu )
Boosting Smart Place-Brand Engagement – University as a Strategic Facilitator (Abstrct of the 30th Nordic Symposium on Tourism and Hospitality Research, 2022) (2022)
Nordic Symposium on Tourism and Hospitality Research
(O2 Muu julkaisu )
Value creation modelling for creative economies: networks, innovation and digitalization (2022)
(D4 Julkaistu kehittämis- tai tutkimusraportti tai -selvitys )Inclusivity and sustainability as place brand attributes in the creative economies - evidence from ten European case cities (An abstract presented at the Annual Conference of International Place Branding Association (IPBA) 2022) (2022)
Annual Conference of International Place Branding Association
(O2 Muu julkaisu )
Towards Smart and Strategic Place-Brand Engagement (Abstract of the 30th Nordic Symposium on Tourism and Hospitality Research, 2022) (2022)
Nordic Symposium on Tourism and Hospitality Research
(O2 Muu julkaisu )