(Refereed article in conference proceedings (A4)) Aiming at one’s best self – Wellness as a new means for self-branding Authors list Ulla Hakala, Miia Grénman, Barbara Mueller Publication date Tue, 01/01/2019 - 12:00 Journal European Academy of Marketing Conference Organisation Marketing Biodiversity Unit of the University of Turku https://research.utu.fi/converis/portal/detail/Publication/44263157?lang=en_GB