(Refereed journal article or data article (A1)) Customer experience: fundamental premises and implications for research Authors list Braz Becker Larissa Carine, Jaakkola Elina Publication date Wed, 01/01/2020 - 12:00 Journal Journal of the Academy of Marketing Science Organisation Marketing https://research.utu.fi/converis/portal/detail/Publication/44210428?lang=en_GB