Suomeksi
 
 
Samppa Suoniemi
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Postdoctoral researcher in Marketing


Areas of expertise

Customer relationship management
Individual technology acceptance

Contact
Email: sawisu(a)utu.fi
Tel.: +358 44 549 1055
Office: Rehtorinpellonkatu 3



Biography

Samppa holds a Doctor’s degree in marketing and has worked as a postdoctoral researcher since 2013. His current research projects are related to IT utilization in customer strategies. Prior to gaining his Ph.D., he has worked in the pharmaceutical, management consulting, hospitality and IT software industries. Samppa is a sports enthusiast, who enjoys running and playing tennis as well as following various spectator sports.

Academic Background

D.Sc.in Economics and Business Administration (2013), Turku School of Economics, Finland​ 

M.Sc. in Economics and Business Administration (1997), Turku School of Economics, Finland

Research Interest

  • CRM software utilization
  • Sales management
  • Structural equation modeling
  • Resource-based theories
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