Mekhail Mustak

Deepfakes: Deceptions, mitigations, and opportunities (2023)

Journal of Business Research

Mustak Mekhail, Salminen Joni, Mäntymäki Matti, Rahman Arafat, Dwivedi Yogesh K.

(Vertaisarvioitu alkuperäisartikkeli tai data-artikkeli tieteellisessä aikakauslehdessä (A1))

Detecting Pain Points from User-Generated Social Media Posts Using Machine Learning (2022)

Journal of Interactive Marketing

Salminen Joni, Mustak Mekhail, Corporan Juan, Jung Soon-gyo, Jansen Bernard J.

(Vertaisarvioitu alkuperäisartikkeli tai data-artikkeli tieteellisessä aikakauslehdessä (A1))

Understanding the impact of online customers’ shopping experience on online impulsive buying: A study on two leading E-commerce platforms (2022)

Journal of Retailing and Consumer Services

Gulfraz Muhammad Bilal, Sufyan Muhammad, Mustak Mekhail, Salminen Joni, Srivastava Deepak Kumar

(Vertaisarvioitu alkuperäisartikkeli tai data-artikkeli tieteellisessä aikakauslehdessä (A1))

How Feature Changes of a Dominant Ad Platform Shape Advertisers’ Human Agency (2022)

International Journal of Electronic Commerce

Salminen Joni, Jansen Bernard.J., Mustak Mekhail

(Vertaisarvioitu alkuperäisartikkeli tai data-artikkeli tieteellisessä aikakauslehdessä (A1))

Entrepreneurship During the COVID-19 Pandemic: A Systematic Literature Review and Future Research Agenda (2021)

International Review of Entrepreneurship

Sufyan Muhammad, Aleem Majid, Ameer Irfan, Mustak Mekhail,

(Vertaisarvioitu katsausartikkeli tieteellisessä aikakauslehdessä (A2))

Free-to-fee transformation of industrial services (2021)

Journal of Service Research

Mustak Mekhail, Ulaga Wolfgang, Grohmann Marcella, Wangenheim Florian von

(Vertaisarvioitu alkuperäisartikkeli tai data-artikkeli tieteellisessä aikakauslehdessä (A1))

Artificial intelligence in marketing: Topic modeling, scientometric analysis, and research agenda (2021)

Journal of Business Research

Mustak Mekhail, Salminen Joni, Plé Loïc, Wirtz Jochen

(Vertaisarvioitu alkuperäisartikkeli tai data-artikkeli tieteellisessä aikakauslehdessä (A1))

A critical analysis of service ecosystems research: rethinking its premises to move forward (2020)

Journal of Services Marketing

Mekhail Mustak, Loic Plé

(Vertaisarvioitu katsausartikkeli tieteellisessä aikakauslehdessä (A2))

Customer participation in knowledge intensive business services: Perceived value outcomes from a dyadic perspective (2019)

Industrial Marketing Management

Mekhail Mustak

(Vertaisarvioitu alkuperäisartikkeli tai data-artikkeli tieteellisessä aikakauslehdessä (A1))

Reciprocal Adaptations for Successful Value-Driven Exchange in B2B Markets (2018)

ISBM conference

Joona Keränen, Elina Jaakkola, Harri Terho, Mekhail Mustak

(O2 Muu julkaisu )

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Deepfakes: Deceptions, mitigations, and opportunities (2023)

Detecting Pain Points from User-Generated Social Media Posts Using Machine Learning (2022)

Understanding the impact of online customers’ shopping experience on online impulsive buying: A study on two leading E-commerce platforms (2022)

How Feature Changes of a Dominant Ad Platform Shape Advertisers’ Human Agency (2022)

Entrepreneurship During the COVID-19 Pandemic: A Systematic Literature Review and Future Research Agenda (2021)

Free-to-fee transformation of industrial services (2021)

Artificial intelligence in marketing: Topic modeling, scientometric analysis, and research agenda (2021)

A critical analysis of service ecosystems research: rethinking its premises to move forward (2020)

Customer participation in knowledge intensive business services: Perceived value outcomes from a dyadic perspective (2019)

Reciprocal Adaptations for Successful Value-Driven Exchange in B2B Markets (2018)