Ulla
Hakala
markkinointi
D.Sc. (Econ.&Bus.Adm.); Brand Researcher; Senior Advisor; Associate Professor
Linkit
Asiantuntijuusalueet
Markkinointiviestintä ja brändien johtaminen
Julkaisut
Place branding and translocal chronotopes in Finnish municipality slogans (2024)
Language and Communication
(Vertaisarvioitu alkuperäisartikkeli tai data-artikkeli tieteellisessä aikakauslehdessä (A1))
Rebranding (2024)
(Artikkeli ammatillisessa kokoomateoksessa (D2))Co-branding (2024)
(Artikkeli ammatillisessa kokoomateoksessa (D2))Eye-tracking emotions in TV commercials (Presentation at The 21st International Conference on Research in Advertising (ICORIA) 2023) (2023)
International Conference on Research in Advertising (ICORIA)
(Muu (O2))
Wellness Among Gen Zs in Western and Eastern Cultures During COVID-19 (2023)
(Vertaisarvioitu artikkeli kokoomateoksessa (A3))Using AI in the creation of municipality slogans (Conference abstract: the 7th Annual Conference of the International Place Branding Association (IPBA) 2023) (2023)
Annual Conference of the International Place Branding Association
(Muu (O2))
Generation Z's perceptions of a good life beyond consumerism: Insights from the United States and Finland (2023)
International Journal of Consumer Studies
(Vertaisarvioitu alkuperäisartikkeli tai data-artikkeli tieteellisessä aikakauslehdessä (A1))
Eye-tracking emotions in commercial video content (Presentation at The 21st International Conference on Research in Advertising (ICORIA) 2023) (2023)
International Conference on Research in Advertising (ICORIA)
(Muu (O2))
Eye tracking emotions in TV commercials (Presentation at the Global Brand Conference 2023) (2023)
Global Brand Conference
(Muu (O2))
Place Branding in Finland: A Discourse Analysis of Municipal Slogans (2023)
Journal of Business, Communication & Technology
(Vertaisarvioitu alkuperäisartikkeli tai data-artikkeli tieteellisessä aikakauslehdessä (A1))