Ulla Hakala

Kuvaileva slogan kantaa pidemmälle (2021)

Turun Sanomat

Ainiala Terhi, Hakala Ulla, Sjöblom Paula

(O2 Muu julkaisu )

Branding places: The use of place names in municipality slogans (Conference abstract: 27th International Congress of Onomastic Sciences: ICOS 2021) (2021)

International Congress of Onomastic Sciences

Ainiala Terhi, Sjöblom Paula, Hakala Ulla

(O2 Muu julkaisu )

Rebranding a "rather strange, definitely unique" city via co-creation with its residents (2020)

Place Branding and Public Diplomacy

Ulla Hakala, Arja Lemmetyinen, Lenita Nieminen

(Vertaisarvioitu alkuperäisartikkeli tai data-artikkeli tieteellisessä aikakauslehdessä (A1))

Wellness branding: insights into how American and Finnish consumers use wellness as a means of self-branding (2019)

Journal of Product and Brand Management

Grénman M., Hakala U., Mueller B.

(Vertaisarvioitu alkuperäisartikkeli tai data-artikkeli tieteellisessä aikakauslehdessä (A1))

Voice of Dwellers – Developing the place brand by listening to the residents (Esitys Global Brand Conferencessa, Berlin 8.-10.5. 2019) (2019)

Global Brand Conference

Ulla Hakala

(O2 Muu julkaisu )

Rebranding a city via co-creation with its residents: The case of the city of Pori in Finland (2019)

Annual Conference of the International Place Branding Association

Ulla Hakala, Arja Lemmetyinen, Lenita Nieminen

(Vertaisarvioitu artikkeli konferenssijulkaisussa (A4))

Positive and negative emotional spirals in eWOM of new recreational sports: A case study on Nordic Walking (2019)

International Journal of Leisure and Tourism Marketing

Marta Zurawik, Ulla Hakala, Birgitta Sandberg

(Vertaisarvioitu alkuperäisartikkeli tai data-artikkeli tieteellisessä aikakauslehdessä (A1))

Aiming at one’s best self – Wellness as a new means for self-branding (2019)

European Academy of Marketing Conference

Ulla Hakala, Miia Grénman, Barbara Mueller

(Vertaisarvioitu artikkeli konferenssijulkaisussa (A4))

Operationalizing corporate brand heritage (2018)

ICIG Symposium, Slovenia

Ulla Hakala, Barbara Mueller

(O2 Muu julkaisu )

Chained to the history – Conceptualization of a chained crisis in design industry – implications for brand management (2018)

Global Brand Conference

Ulla Hakala, Leila Hurmerinta, Ida Paulamäki

(O2 Muu julkaisu )

Ota yhteyttä

Linkit

Asiantuntijuusalueet

Julkaisut

Järjestä:

Kuvaileva slogan kantaa pidemmälle (2021)

Branding places: The use of place names in municipality slogans (Conference abstract: 27th International Congress of Onomastic Sciences: ICOS 2021) (2021)

Rebranding a "rather strange, definitely unique" city via co-creation with its residents (2020)

Wellness branding: insights into how American and Finnish consumers use wellness as a means of self-branding (2019)

Voice of Dwellers – Developing the place brand by listening to the residents (Esitys Global Brand Conferencessa, Berlin 8.-10.5. 2019) (2019)

Rebranding a city via co-creation with its residents: The case of the city of Pori in Finland (2019)

Positive and negative emotional spirals in eWOM of new recreational sports: A case study on Nordic Walking (2019)

Aiming at one’s best self – Wellness as a new means for self-branding (2019)

Operationalizing corporate brand heritage (2018)

Chained to the history – Conceptualization of a chained crisis in design industry – implications for brand management (2018)