Ulla Hakala

Operationalizing corporate brand heritage (2018)

ICIG Symposium, Slovenia

Ulla Hakala, Barbara Mueller

(Muu (O2))

Chained to the history – Conceptualization of a chained crisis in design industry – implications for brand management (2018)

Global Brand Conference

Ulla Hakala, Leila Hurmerinta, Ida Paulamäki

(Muu (O2))

Toponyms and place heritage as sources of place brand value (2018)

Onomastica Uralica

Paula Sjöblom, Ulla Hakala

(Vertaisarvioitu alkuperäisartikkeli tai data-artikkeli tieteellisessä aikakauslehdessä (A1))

Branding the legacy of ‘The Flying Finn’ (2017)

Journal of Olympic History

Miia Grénman, Juulia Räikkönen, Kalle Virtapohja, Ulla Hakala

(Vertaisarvioitu alkuperäisartikkeli tai data-artikkeli tieteellisessä aikakauslehdessä (A1))

Branded wellness – Cultural and generational differences in perception of wellness-related products and services (2017)

International Conference on Research in Advertising (ICORIA)

Ulla Hakala, Miia Grénman, Barbara Mueller

(Muu (O2))

Toponyms and place heritage as sources of place-brand value (XXVI International Conference of Onomastic Sciences -konferenssiesityksaen abstrakti, Debrecen, Hungary 27.8.-1.9.2017) (2017)

International Conference of Onomastic Sciences

Paula Sjöblom, Ulla Hakala

(Muu (O2))

Wellness as a means of personal branding – Identifying the cultural differences among the US and Finnish consumers (2017)

Global Brand Conference of the Academy of Marketing, School of Business and Economic

Ulla Hakala, Miia Grénman, Barbara Mueller

(Vertaisarvioitu artikkeli konferenssijulkaisussa (A4))

Branding the legacy of ‘The Flying Finn’ (2016)

Nordic Symposium on Tourism and Hospitality Research

Miia Grénman, Ulla Hakala

(Muu (O2))

Masculinism (2016)

Ulla Hakala

(Artikkeli ammatillisessa kokoomateoksessa (D2))

CSR and city branding - what good can a city do? (Esitys 11th Global Brand Conference of the Academy of Marketing’s SIG in Brand, Identity and Corporate Reputation -konferenssissa, 27.-29.4. 2014 Bradford, UK) (2016)

Global Brand Conference of the Academy of Marketing’s SIG in Brand, Identity and Corporate Reputation

Ulla Hakala

(Muu (O2))

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Asiantuntijuusalueet

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Operationalizing corporate brand heritage (2018)

Chained to the history – Conceptualization of a chained crisis in design industry – implications for brand management (2018)

Toponyms and place heritage as sources of place brand value (2018)

Branding the legacy of ‘The Flying Finn’ (2017)

Branded wellness – Cultural and generational differences in perception of wellness-related products and services (2017)

Toponyms and place heritage as sources of place-brand value (XXVI International Conference of Onomastic Sciences -konferenssiesityksaen abstrakti, Debrecen, Hungary 27.8.-1.9.2017) (2017)

Wellness as a means of personal branding – Identifying the cultural differences among the US and Finnish consumers (2017)

Branding the legacy of ‘The Flying Finn’ (2016)

Masculinism (2016)

CSR and city branding - what good can a city do? (Esitys 11th Global Brand Conference of the Academy of Marketing’s SIG in Brand, Identity and Corporate Reputation -konferenssissa, 27.-29.4. 2014 Bradford, UK) (2016)