Ulla
Hakala
markkinointi
D.Sc. (Econ.&Bus.Adm.); Brand Researcher; Senior Advisor; Associate Professor
Linkit
Asiantuntijuusalueet
Markkinointiviestintä ja brändien johtaminen
Julkaisut
Masculinism (2016)
(Artikkeli ammatillisessa kokoomateoksessa (D2))CSR and city branding - what good can a city do? (Esitys 11th Global Brand Conference of the Academy of Marketing’s SIG in Brand, Identity and Corporate Reputation -konferenssissa, 27.-29.4. 2014 Bradford, UK) (2016)
Global Brand Conference of the Academy of Marketing’s SIG in Brand, Identity and Corporate Reputation
(Muu (O2))
Towards Improved Performance: A Model for Testing Email Newsletter Design (2016)
Journal of Electronic Commerce in Organizations
(Vertaisarvioitu alkuperäisartikkeli tai data-artikkeli tieteellisessä aikakauslehdessä (A1))
"Editorial", Journal of Product & Brand Management (2016)
Journal of Product and Brand Management
(Kirjoitus tai data-artikkeli tieteellisessä aikakauslehdessä (B1))
Revealing possibilities for co-branding – focusing on Finnish higher education of creative economy (2016)
focusing on Finnish higher education of creative economy
AMS Special Conference: Cultural Perspectives in Marketing, Developments in marketing science : proceedings of the Academy of Marketing Science
(Vertaisarvioitu artikkeli konferenssijulkaisussa (A4))
Building corporate brand heritage: towards an operationalisation of the concept (2016)
International conference on research in advertising
(Vertaisarvioitu artikkeli konferenssijulkaisussa (A4))
Sport-based CSR - a tool in building a better society? (2015)
CSR Communication Conference
(Vertaisarvioitu artikkeli konferenssijulkaisussa (A4))
Toponyms as carriers of heritage: implications for place branding (2015)
Journal of Product and Brand Management
(Vertaisarvioitu alkuperäisartikkeli tai data-artikkeli tieteellisessä aikakauslehdessä (A1))
Conceptualisation and operationalisation of place heritage. – 5th International Corporate Heritage Symposium, Brunel University, London 25.–27.3.2015 (2015)
5th International Corporate Heritage Symposium, Brunel University, London 25.–27.3.2015
(Muu (O2))