Ulla Hakala

What happens if the name changes? – The meaning of the place name to residents and SME companies (2013)

The meaning of the place name to residents and SME companies

Ulla Hakala, Paula Sjöblom

(O2 Muu julkaisu )

Municipality names and mergers: attitudes towards the changing name (2013)

Paula Sjöblom, Ulla Hakala, Satu-Päivi Kantola

(O2 Muu julkaisu )

One person can make a difference-although branding a place is not a one-man show (2013)

Place Branding and Public Diplomacy

Hakala U., Öztürk S.

(Vertaisarvioitu alkuperäisartikkeli tai data-artikkeli tieteellisessä aikakauslehdessä (A1))

Creating two-way linking value in branding (2013)

Hakala U., Lemmetyinen A.

(O2 Muu julkaisu )

What can be learned from event communication for city branding (2013)

Hakala U., Lemmetyinen A., Kantola S-P.

(O2 Muu julkaisu )

Names in the Economy – Cultural Prospects (2013)

Cultural Prospects

Paula Sjöblom, Terhi Ainiala, Ulla Hakala

(Toimitustyö tieteelliselle lehdelle, kokoomateokselle tai konferenssijulkaisulle (C2))

Consumer-based brand equity and top-of-mind awareness: A cross-country analysis (2012)

Journal of Product and Brand Management

Hakala U., Svensson J., Vincze Z.

(Vertaisarvioitu alkuperäisartikkeli tai data-artikkeli tieteellisessä aikakauslehdessä (A1))

Co-creating a nation brand (2011)

Hakala, Ulla;Lemmetyinen, Arja

(Vertaisarvioitu artikkeli konferenssijulkaisussa (A4))

Financial vs. consumer-based brand equity: A cross-cultural perspective (2011)

Hakala, Ulla;Vincze, Zsuzsanna

(Vertaisarvioitu artikkeli konferenssijulkaisussa (A4))

Co-creating a nation brand "bottom up" (2011)

Tourism Review

Ulla Hakala and Arja Lemmetyinen

(Vertaisarvioitu alkuperäisartikkeli tai data-artikkeli tieteellisessä aikakauslehdessä (A1))

Ota yhteyttä

Linkit

Asiantuntijuusalueet

Julkaisut

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What happens if the name changes? – The meaning of the place name to residents and SME companies (2013)

Municipality names and mergers: attitudes towards the changing name (2013)

One person can make a difference-although branding a place is not a one-man show (2013)

Creating two-way linking value in branding (2013)

What can be learned from event communication for city branding (2013)

Names in the Economy – Cultural Prospects (2013)

Consumer-based brand equity and top-of-mind awareness: A cross-country analysis (2012)

Co-creating a nation brand (2011)

Financial vs. consumer-based brand equity: A cross-cultural perspective (2011)

Co-creating a nation brand "bottom up" (2011)