In the bachelor's degree, Helena Rusanen teaches Principles of marketing course with lectures and exercises, Consumer and organizational buying behavior, Service marketing, Integrated marketing communications, Customer and business relationships management, and she is responsible for Digital marketing course. She also supervises Bachelor's theses. In the master's degree, Helena teaches Value co-creation in service networks and supervises Master's theses.

Helena has teacher's education and is further specialized in neuropsychiatric and other challenges in learning.

In addition to above mentioned courses, Helena has taught the following courses in Turku unit: Bachelor's degree: Marketing management; Innovation management; Management of value networks; Business simulation game. Master's degree: Qualitative research methods, exercises; Quantitative research in marketing, exercises; Strategizing in business networks.