Jaana Tähtinen profile picture

Jaana
Tähtinen

Pori Unit
Prof.

Areas of expertise

Business-to-Business Marketing
Business relationship dynamics
Network management
Emotions in business
Customer perceived value
Corporate branding, CAM

Publications

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Microentrepreneurs as Socially Responsible Leaders (2023)

South asian journal of business and management cases
Simunaniemi Anne-Mari, Valkjärvi Mira, Franzén Riikka, Liikala Sari, Tähtinen Jaana, Suomi Kati, Jeminen Jaana
(A1 Vertaisarvioitu alkuperäisartikkeli tieteellisessä lehdessä )