Jaana Tähtinen profile picture
Professor, Pori Degree Programmes


+358 50 382 7931
Pohjoisranta 11 A

Areas of expertise

Business-to-Business Marketing
Business relationship ending
Network management
Emotions in business
Customer perceived value
Corporate branding


Jaana Tähtinen is currently a Professor of Marketing (tenured) and a head of the discipline at the Pori Unit of Turku School of Economics, University of Turku. Before she started at TSE in 2015, she worked as a Professor of Marketing (tenured) at the Oulu Business School, University of Oulu since 2007. In her earlier career, Jaana has worked i.e. for City of Oulu, Nokia Mobile Phones and an advertising agency. Jaana serves as an associate editor (Marketing) at Scandinavian Journal of Management, and as a member of the editorial board and a reviewer at many international journals. She is a co-founder of Nordic Workshop on Relationship Dynamics (NoRD) -workshops and a member of scientific societies such as the IMP Group and the Academy of Marketing Science.


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Ironic festival brand co-creation (2020)

Journal of Business Research
Suomi Kati, Luonila Mervi, Tähtinen Jaana
(A1 Alkuperäisartikkeli tieteellisessä aikakauslehdessä)

Ironic festival branding (2017)

Nordic academy of management conference
Kati Suomi, Mervi Luonila, Jaana Tähtinen
(O2 Muu)