Juulia Räikkönen profile picture
University Research Fellow, Biodiversity Unit of the University of Turku
Adjunct professor, D.Sc. (Econ. & Bus. Adm.), University Researcher


+358 29 450 4084
+358 50 505 7167
Rehtorinpellonkatu 3

Areas of expertise

consumer behaviour
experiential consumption


I hold a doctoral degree in economic geography from the Turku School of Economics (2014). Currently, I work as a University Research Fellow at the Biodiversity Unit, University of Turku. In 2019, I achieved the title of docent in the tourism business, experience management.


Besides research, I teach at the Turku School of Economics and lead the science tourism development of the Biodiversity Unit’s visitor attractions.


My background is in economic geography and interdisciplinary tourism research. The focus of my studies has been on tourism experience management, value co-creation, and experience value within different contexts (e.g., tourism, leisure, well-being, physical activity, and retailing). However, for the past years, I have shared my working hours between the Turku School of Economics and the Biodiversity Unit, where I now work full-time.

Our research group studies biodiversity, business, consumer behavior, science and environmental education, and science tourism. I am the deputy PI and the coordinator of the BIODIFORM, Biodiversity and systemic transformation, funded by Finnish Academy PROFI6. I also coordinate BIODIFUL, Biodiversity-respectful Leadership, funded by the Strategic Research Council. Within BIODIFUL, I lead a work package on Biodiversity-respectful consumer transformation. Finally, I am a PI in the UTU strategic funding LUMO aiming to put the strategic biodiversity issues into practice and a collaborator in the ELÄÄ project focusing on the speechless species of biodiversity and funded by the Kone Foundation.


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