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Liking and not Liking—Understanding the Package Preference with Eye-Tracking (2026)
(A3 Vertaisarvioitu kirjan tai muun kokoomateoksen osa)Transferring meanings from archetypes in advertising – findings of an eye-tracking study (Presentation at the 18th Global Brand Conference 2025) (2025)
(O2 Muu julkaisu )The underexplored potential of intertextuality in advertising (Presentation at The 21st International Conference on Research in Advertising (ICORIA) 2023) (2023)
International Conference on Research in Advertising
(O2 Muu julkaisu )
Emotional Persuasion in Localized Advertising: Analyzing the Dialectal Language and Visual Images (2023)
(A3 Vertaisarvioitu kirjan tai muun kokoomateoksen osa)Emotional persuasion in advertising – analyzing dialectal language, visual images and their interplay in TV commercials (2022)
(G4 Monografiaväitöskirja)Emotional branding in advertising – Localization as a competitive advantage (Presentation at the 15th Global Brand Conference 2022) (2022)
Global Brand Conference
(O2 Muu julkaisu )
Emotional persuasion in advertising – analyzing the interplay between dialectal language and visual images (Presentation at the 19th International Conference on Research in Advertising (ICORIA) 2021) (2021)
International Conference on Research in Advertising
(O2 Muu julkaisu )