Mariia
Syväri
PostDoctoral Researcher, Marketing
Postdoctoral Researcher
I am a member of the MarketVision (Visioning and Shaping Sustainable Business Markets) project group
Contact
Links
Areas of expertise
Market shaping
B2B marketing
sustainable entrepreneurship
sustainability markets
Publications
Going green but seeing red: Nested tensions in initiating market shaping for sustainability (Presentation at the 39th IMP Conference on the 23rd of August in Manchester, UK) (2023)
IMP Conference
(Muu (O2))
Chasing impact - how hybrid new ventures shape markets for sustainability (2022)
(Monografiaväitöskirja (G4))Developing a digital platform as a market shaping device for sustainability (Presentation at the 38th Industrial Marketing and Purchasing (IMP) Conference 2022) (2022)
Industrial Marketing and Purchasing Conference
(Muu (O2))
Market Shaping towards Sustainability – A Case Study in the Market for Guarantees of Origin for Renewable Electricity (2019)
IMP Conference
(Artikkeli ammatillisessa konferenssijulkaisussa (D3))
Ecopreneurial ventures' networked innovation commercialization (presentation at the 34th IMP Conference) (2018)
Annual IMP Conference and Doctoral Colloquium
(Muu (O2))