Peter Zettinig profile picture
Docent, Department of Marketing and International Business
University Research Fellow, International Business
DSc., Docent (Adjunct Professor), Magister rer.soc.oec.


+358 29 450 4103
+358 50 313 3588
Rehtorinpellonkatu 3

Areas of expertise

International Business Strategy and Practice
Strategizing and innovations in Ecosystems
The Evolution of Multinational Enterprises
Global Virtual Team Organizations
Business Concept Innovations
Multi-level Learning Designs


My central curiosity in research and education revolves around the question how change unfolds in different contexts and on different levels related to international business phenomena. This includes research into the entrepreneurial firm which transforms into the multinational corporation; global virtual teams and their development trajectories; cluster organizations and their collective ecosystem dynamics; and the central questions regarding knowledge in their various forms when it is acquired by organizations or learned by individuals. These central research topics span to a deep passion for teaching and learning, which presents itself as a fascinating transformation process in which learners discover new knowledge and constitute through that the relevance of research. Being an Austrian and father of four, and having lived my adult life in Finland, Sweden and New Zealand provides me with a good variety of perspectives to draw from.

My work as supervisor of doctoral candidates in our PhD program is  representing well the width, eclectic nature and enthusiasm my research and teaching encompasses.


My teaching is based on my conviction that our students possess a very high potential and therefore teaching designs need to provide them with challenges that trigger their intellectual growth. As a consequence my teaching can be characterized as an approach that emphasizes learning designs in which students are active learners who take full responsibility for their professional and personal growth and connect new information and insights to their individual understanding and build on that their own vision of themselves to become strong contributors to the communities they choose to serve.

My teaching currently encompasses the following areas (mostly on MSc and executive levels):

- International Business Strategy & Practice

- Management of Innovation Development

- Research Practices and Methods

- The Internationalization of Firms

- Location Specific Studies

- Multinational Management


My research interests are wide and eclectic but at the core they connect different aspects of international business in regard to processes that explain how entities evolve in pursue to stay relevant in their particular contexts. Duality of stability and change in organizational practice and the role of human agency in a fast changing complex world.


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