Areas of expertise
D. Sc. (Econ. & Bus. Adm.), Marketing, Turku School of Economics (November 2018)
M. Sc. (Econ. & Bus. Adm.), Economic Geography, Turku School of Economics (August 2014)
MA12 Consumer Behaviour (Turku School of Economics)
MAY Basics of Marketing (Turku Open University)
I work as a postdoctoral consumer researcher for the projects STYLE ("Healthy lifestyles to boost sustainable growth"; Strategic Research Council, Academy of Finland, 2019–2023) and KULTA ("The latent bond-related needs of consumers"; Emil Aaltonen Foundation, 2017–2019). My role in both projects reflects on my current research interests, particularly consumer wellbeing, transformative consumer research, consumer empowerment, evolutionary-based consumer research and sexuality-related consumption.