Samuel Piha profile picture
Samuel
Piha
Senior Researcher, Marketing
D.Sc. (Econ. & Bus. Adm.)

Contact

+358 40 581 7601
Rehtorinpellonkatu 3
20500
Turku

Areas of expertise

Consumer behaviour
Evolutionary psychology

Biography

D. Sc. (Econ. & Bus. Adm.), Marketing, Turku School of Economics (November 2018)

M. Sc. (Econ. & Bus. Adm.), Economic Geography, Turku School of Economics (August 2014)

Teaching

MA12 Consumer Behaviour (Turku School of Economics)

MAY Basics of Marketing (Turku Open University)

Research

I work as a postdoctoral consumer researcher for the projects STYLE ("Healthy lifestyles to boost sustainable growth"; Strategic Research Council, Academy of Finland, 2019–2023) and KULTA ("The latent bond-related needs of consumers"; Emil Aaltonen Foundation, 2017–2019). My role in both projects reflects on my current research interests, particularly consumer wellbeing, transformative consumer research, consumer empowerment, evolutionary-based consumer research and sexuality-related consumption.

Publications

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