Tuomas
Pohjola
Project Specialist, Development Projects
Links
Areas of expertise
Marketing
e-services
networks and tourism
Teaching
Marketing (wide range of topics), including dissertation supervision. Integrated teaching in open university & in other business diciplines' courses.
Research
Marketing, services and networks
Publications
Toward Smart and Strategic Place-Brand Engagement (Abstract of the 6th Annual Conference of International Place Branding Association, 2022) (2022)
Annual Conference of International Place Branding Association
(Muu (O2))
Boosting Smart Place-Brand Engagement – University as a Strategic Facilitator (Abstrct of the 30th Nordic Symposium on Tourism and Hospitality Research, 2022) (2022)
Nordic Symposium on Tourism and Hospitality Research
(Muu (O2))
Inclusivity and sustainability as place brand attributes in the creative economies - evidence from ten European case cities (An abstract presented at the Annual Conference of International Place Branding Association (IPBA) 2022) (2022)
Annual Conference of International Place Branding Association
(Muu (O2))
Value creation modelling for creative economies: networks, innovation and digitalization (2022)
(Julkaistu kehittämis- tai tutkimusraportti taikka -selvitys (D4))Understanding coastal and marine tourism sustainability - A multi-stakeholder analysis (2021)
Journal of Destination Marketing and Management
(Vertaisarvioitu alkuperäisartikkeli tai data-artikkeli tieteellisessä aikakauslehdessä (A1))
Stakeholder engagement for place branding ecosystem building: the role of platforms (Presentation at the 5th Annual Conference of the International Place Branding Association (IPBA 2021)) (2021)
Annual Conference of the International Place Branding Association
(Muu (O2))
Multi-Stakeholder Engagement in Agile Service Platform Co-Creation (2021)
International Convention on Information, Communication and Electronic Technology, International Convention on Information and Communication Technology, Electronics and Microelectronics
(Vertaisarvioitu artikkeli konferenssijulkaisussa (A4))
Digitalization of coastal nature experiences within a collaborative innovation network: Regional ecosystem branding approach of DigiNature Satakunta project in the west coast of Finland (2021)
Nordic Symposium in Tourism and Hospitality Research
(Vertaisarvioimaton konferenssijulkaisu (B3))
Digitalization of coastal nature experiences within a collaborative innovation network: Regional ecosystem branding approach of DigiNature Satakunta project in the west coast of Finland (Presentation at the 29th Nordic Symposium on Tourism and Hospitality Research 2021) (2021)
29th Nordic Symposium on Tourism and Hospitality Research
(Muu (O2))
Smarter experiences for costal forest destinations with big data? (2021)
Nordic Symposium in Tourism and Hospitality Research
(Vertaisarvioimaton konferenssijulkaisu (B3))