CCR Insights 1/2026: Market Creation – The Transformation Towards Electric Heavy-Duty Transportation

This report synthesizes the findings from Market Creation for Novel Business – Heavy EV Charging (MaCre) – Project and presents research-based managerial implications. As the research results highlight, heavy-duty transportation electrification is a systemic transformation, and a bundle of solutions is needed to advance it. 

The HEV ecosystem that ultimately takes shape will reflect the decisions and actions that are made and taken today. Deliberate, coordinated steps taken now accelerate the transition and determine the conditions under which a viable and competitive future for HEV, specifically, and electrification broadly, becomes possible.