Areas of expertise
Aino is Professor of Marketing since 1999 at Turku School of Economics. She received her PhD in Marketing in 1995 and has since served in various academic positions at TSE e.g. as Vice-Dean responsible for research and doctoral education 2012-2019, and as associate professor at Helsinki School of Economics. Her studies have been published in international books and acknowledged journals including Journal of Management Studies, Journal of Business Research, Industrial Marketing Management and Journal of Service Management.
Since the early 1990’s Aino has been an active member in various national and international research networks (IMP-Group, ValueNet Consortium, and Nordic networks on Relationship Dynamics NorD, and Interorganizational Research). She currently sits on a number of editorial boards (IMM, JBIM) and has shortly visited Stanford University (SCANCOR), Manchester Business School, and Robinson College at Georgia State University. Aino’s current duties focus on doctoral education and scientific expert tasks. She is also a board member at A-Klinikka Oy, a private company offering social services for substance abusers. While out of office, her three sons, a cappella singing and a large garden keep her busy.
Current research topics:
Visioning and prospective sensemaking in business networks
Process research methdology
Ethics and fairness in industrial marketing
B2B research paradigms
On-going research projects:
Follow the Pig: A business perspective to antibiotics and the meat production ecosystem, 2018- in collaboration with business scholars from three Nordic universities: University of Southern Denmark, Uppsala University ja BI Norwegian Business School. Funded by NOS-SH.