Bidyut
Balo
Doctoral Researcher, Marketing
M.Sc., MBA
Service Research, Customer Experience, Journeys, Customer Experience in Sustainability Context
Contact
Biography
Bidyut Kumer Balo is a Doctoral Researcher in Marketing at the Turku School of Economics, University of Turku.
Research
My PhD research is centered on service research, with a specific focus on the role of customer experience in sustainability contexts. My broader research interests include customer experience, customer/consumer journeys, and customer engagement.
Publications
Driving innovation performance and sustainable marketing through big data analytics and the moderating role of marketing agility and customer experience management (2026)
Discover Sustainability
(A1 Vertaisarvioitu alkuperäisartikkeli tieteellisessä lehdessä )
The emergence and influence of the customer experience in the context of sustainable consumption (2025)
AMS Review
(A1 Vertaisarvioitu alkuperäisartikkeli tieteellisessä lehdessä )