Bidyut
Balo
Doctoral Researcher, Marketing
M.Sc., MBA
Service Research, Customer Experience, Journeys, Customer Experience in Sustainability Context
Contact
Biography
Bidyut Kumer Balo is a Doctoral Researcher in Marketing at the Turku School of Economics, University of Turku.
Research
My PhD research is centered on service research, with a specific focus on the role of customer experience in sustainability contexts. My broader research interests include customer experience, customer/consumer journeys, and customer engagement.
Publications
The emergence and influence of the customer experience in the context of sustainable consumption (2025)
AMS Review
(A1 Vertaisarvioitu alkuperäisartikkeli tieteellisessä lehdessä )