Birgitta Sandberg profile picture
University Research Fellow, International Business
Adjunct Professor, Department of Marketing and International Business
D.Sc. (Econ. & Bus. Adm.)


+358 29 450 4073
+358 50 505 7941
Rehtorinpellonkatu 3

Areas of expertise

Emotions in the innovation process
vulnerable consumers
commercialization of radical innovations


Birgitta Sandberg holds a doctoral degree (2005) in International Business and works as a University Research Fellow at the Department of Marketing and International Business in the Turku School of Economics, University of Turku. She also holds Adjunct Professorhip (2014-) in ‘Marketing and Management of Innovations’ from Turku School of Economics.


Birgitta coordinates the Global Innovation Management Master’s Degree Program and teaches courses related to international business, innovation management and qualitative research methods. She also supervises doctoral, master’s and bachelor’s theses.


Birgitta's main research interests include emotions in innovations processes and in market creation and transformative consumer behaviour. She is collaborating in various interdisciplinary international research projects. In 2017-2020 she led KULTA project funded by the Emil Aaltonen Foundation, which concentrated in bond-related needs of consumers. In 2019-2023 she leads the WP “Lifestyle changes by generation and life cycle” as part of the Healthy Lifestyles to Boost Sustainable Growth (STYLE) SRC-project funded by the Academy of Finland.


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