Areas of expertise
Birgitta Sandberg holds
a doctoral degree (2005) in International Business and works as a University
Research Fellow at the Department of Marketing and International Business in
the Turku School of Economics, University of Turku. She also holds Adjunct
Professorhip (2014-) in ‘Marketing and Management of Innovations’ from Turku
School of Economics.
Birgitta coordinates the Global Innovation Management
Master’s Degree Program and teaches courses related to international business, innovation
management and qualitative research methods. She also supervises doctoral, master’s and bachelor’s theses.
Birgitta's main research interests include emotions in
innovations processes and in market creation and transformative consumer
behaviour. She is collaborating in various interdisciplinary international research
projects. In 2017-2020 she leds KULTA project funded by the Emil Aaltonen
Foundation, which looks at bond-related needs of consumers. In 2019-2023 she leds the WP “Lifestyle changes by generation and life
cycle” as part of the Healthy Lifestyles to Boost
Sustainable Growth (STYLE) SRC-project
funded by the Academy of Finland.