Areas of expertise
I hold the positions of Associate Professor of Marketing (tenure track) at Turku School of Economics, and Docent at Lappeenranta technical University. Previously I have worked as Associate Professor (2022-2023) at Tampere University, University researcher (2017-2022) at Turku School of Economics, Collegium Researcher at Turku Institute for Advanced Studies, TIAS (2014-2016), and as a Postdoctoral Researcher at TSE (2008-2013).
My research has been published in leading general and B2B marketing Journals such as Journal of the Academy of Marketing Science, MIT Sloan Management Review, Industrial Marketing Management, Journal of Business Research, Journal of Personal Selling and Sales Management and Journal of Business-to-Business Marketing. I'm currently an editorial board member in Industrial Marketing Management, Journal of Business Research, and Journal of Business-to-Business Marketing.
My teaching includes basic, advanced and management education courses as well as supervision of bachelor’s, master’s, eMBA and doctoral theses in marketing. I'm currently responsible for advanced level B2B marketing course and quantitative research methods course.
My research interests are in the areas of Business-to-Business marketing, Selling, Digital Marketing, Customer experience and Customer relationship management. Business-to-Business marketing, customer value, selling, and customer relationship management. Methodologically I pecialize to mixed method research ranging from inductive qualitative research to structural equation modeling and scale development studies. Methodologically I have specialized to mixed method research ranging from inductive qualitative research to fsQCA, SEM and scale development research.