Linkit
Asiantuntijuusalueet
Biografia
I hold the positions of Associate Professor of Marketing (tenure track) at Turku School of Economics, and Docent at Lappeenranta technical University. Previously I have worked as Associate Professor (2022-2023) at Tampere University, University researcher (2017-2022) at Turku School of Economics, Collegium Researcher at Turku Institute for Advanced Studies, TIAS (2014-2016), and as a Postdoctoral Researcher at TSE (2008-2013).
My research has been published in leading general and B2B marketing Journals such as Journal of the Academy of Marketing Science, MIT Sloan Management Review, Industrial Marketing Management, Journal of Business Research, Journal of Personal Selling and Sales Management and Journal of Business-to-Business Marketing. I'm currently an editorial board member in Industrial Marketing Management, Journal of Business Research, and Journal of Business-to-Business Marketing.
Opetus
My teaching includes basic, advanced and management education courses as well as supervision of bachelor’s, master’s, eMBA and doctoral theses in marketing. I'm currently responsible for advanced level B2B marketing course and quantitative research methods course.
Tutkimus
My research profile focuses on B2B marketing, and my expertise covers four broad themes of (1) Customer value-based marketing and sales, (2) Business relationships and their management, (3) Digital and social media marketing in B2B, and (4) Customer journeys and customer experience management (CXM) in B2B. Methodologically I'm versatile and do both qualitative “theory building” and quantitative “theory testing” research. I have used a wide range of methods in my research including quantitative (e.g. PLS, maximum likelihood SEM, multivariate methods, random forests, scale development, experiments), qualitative (inductive approaches such as Gioia and TIU, Nvivo), set-theoretic methods (fsQCA), as well as conceptual research.