Outi Sarpila profile picture
Senior Research Fellow, INVEST Research Flagship Centre
Docent, Economic Sociology
INVEST – Inequalities, Interventions, and New Welfare State research flagship


Assistentinkatu 7

Areas of expertise

physical appearance
social inequality
sociology of consumption
survey research


I’m currently working as a senior research fellow at the INVEST flagship, sociology unit. In addition, I work as PI of the project "The social mechanisms behind the economic consequences of physical appearance, SOMA" funded by the Academy of Finland (2019-2023). During 2016-2018 I led research project “Finland as an appearance society” funded by Emil Aaltonen foundation. I'm also part of the consumption reference budget research team at the University of Turku.

I graduated with a master’s degree in economic sociology from the Turku School of Economics in 2007. I defended my PhD thesis on the appearance-related consumption at the University of Turku, Faculty of Social Sciences (2013).

Editor-in-chief of Research on Finnish Society (together with Elina Kilpi-Jakonen).





  • UGSL0001 Basics of Research Data Management, survey research
  • INWS0014 Social Inequality, seminars


My research interests include themes related to physical appearance & inequalities and sociology of consumption.


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Conclusion (2021)

Outi Sarpila, Iida Kukkonen, Tero Pajunen, Erica Åberg
(Vertaisarvioitu artikkeli kokoomateoksessa (A3))

Finland from inside and out (editorial) (2021)

Finnish journal of social research
Kilpi-Jakonen Elina, Kukkonen Iida, Sarpila Outi
(Kirjoitus tai data-artikkeli tieteellisessä aikakauslehdessä (B1))

Appearance as Capital (2021)

Outi Sarpila, Iida Kukkonen, Tero Pajunen, Erica Åberg
(Toimitustyö tieteelliselle lehdelle, kokoomateokselle tai konferenssijulkaisulle (C2))

Introduction (2021)

Outi Sarpila, Iida Kukkonen, Tero Pajunen, Erica Åberg
(Vertaisarvioitu artikkeli kokoomateoksessa (A3))