Rami Olkkonen

The realness of fakes: Primary evidence of the effect of deepfake personas on user perceptions in a design task (2023)

International Journal of Human-Computer Studies

Kaate Ilkka, Salminen Joni, Santos Joao, Jung Soon-Gyo, Olkkonen Rami, Jansen Bernard

(Vertaisarvioitu alkuperäisartikkeli tai data-artikkeli tieteellisessä aikakauslehdessä (A1))

The underexplored potential of intertextuality in advertising (Presentation at The 21st International Conference on Research in Advertising (ICORIA) 2023) (2023)

International Conference on Research in Advertising (ICORIA)

Olkkonen Rami, Pajuranta Katariina, Lipasti Olga

(Muu (O2))

CRM system implementation and firm performance: the role of consultant facilitation and user involvement (2022)

Journal of Business and Industrial Marketing

Suoniemi Samppa, Zablah Alex, Terho Harri, Olkkonen Rami, Straub Detmar, Makkonen Hannu

(Vertaisarvioitu alkuperäisartikkeli tai data-artikkeli tieteellisessä aikakauslehdessä (A1))

The impact of firm-level and project-level it capabilities on CRM system quality and organizational productivity (2021)

Journal of Business Research

Suoniemi Samppa, Terho Harri, Zablah Alex, Olkkonen Rami, Straub Detmar W.

(Vertaisarvioitu alkuperäisartikkeli tai data-artikkeli tieteellisessä aikakauslehdessä (A1))

Roughing out a Sobering (?) Research Paradigmatic Schema for Marketing and other Social Phenomena Studies (2020)

Rami Olkkonen, Hannu Makkonen

(Kirjan tai muun kokoomateoksen osa (B2))

“Shopping for Items” or “Partnering for Performance”? A framework of purchasing practices for value co-creation in post-outsourcing buyer–supplier relationships (2018)

Journal of Business and Industrial Marketing

Makkonen H., Nordberg-Davies S., Olkkonen R.

(Vertaisarvioitu alkuperäisartikkeli tai data-artikkeli tieteellisessä aikakauslehdessä (A1))

Minne menet, markkinointitiede? (2018)

Rami Olkkonen

(Kirjan tai muun kokoomateoksen osa (B2))

With or without super platforms? Analyzing online publishers’ strategies in the game of traffic (2018)

International Conference on Social Informatics, Lecture Notes in Computer Science

Salminen J., Maslennikov D., Jansen B., Olkkonen R.

(Vertaisarvioitu artikkeli konferenssijulkaisussa (A4))

Interactive value formation in inter-organizational relationships: Dynamic interchange between value co-creation, no-creation, and co-destruction (2017)

Marketing Theory

Hannu Makkonen, Rami Olkkonen

(Vertaisarvioitu alkuperäisartikkeli tai data-artikkeli tieteellisessä aikakauslehdessä (A1))

The potential of network pictures for international alliance and network research (2015)

Valtteri Kaartemo, Hannu Makkonen, Rami Olkkonen

(Vertaisarvioitu artikkeli kokoomateoksessa (A3))

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Publications

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The realness of fakes: Primary evidence of the effect of deepfake personas on user perceptions in a design task (2023)

The underexplored potential of intertextuality in advertising (Presentation at The 21st International Conference on Research in Advertising (ICORIA) 2023) (2023)

CRM system implementation and firm performance: the role of consultant facilitation and user involvement (2022)

The impact of firm-level and project-level it capabilities on CRM system quality and organizational productivity (2021)

Roughing out a Sobering (?) Research Paradigmatic Schema for Marketing and other Social Phenomena Studies (2020)

“Shopping for Items” or “Partnering for Performance”? A framework of purchasing practices for value co-creation in post-outsourcing buyer–supplier relationships (2018)

Minne menet, markkinointitiede? (2018)

With or without super platforms? Analyzing online publishers’ strategies in the game of traffic (2018)

Interactive value formation in inter-organizational relationships: Dynamic interchange between value co-creation, no-creation, and co-destruction (2017)

The potential of network pictures for international alliance and network research (2015)