Rami Olkkonen

How Can Personas Support Online Advertising Process? Proposing ‘Persona-Based Online Advertising Optimization (2023)

EMAC Annual Conference, Proceedings of the European Marketing Academy

Kaate Ilkka, Salminen Joni, Jung Soon-Gyo, Olkkonen Rami, Jansen Bernard

(A4 Vertaisarvioitu artikkeli konferenssijulkaisussa)

The underexplored potential of intertextuality in advertising (Presentation at The 21st International Conference on Research in Advertising (ICORIA) 2023) (2023)

International Conference on Research in Advertising

Olkkonen Rami, Pajuranta Katariina, Lipasti Olga

(O2 Muu julkaisu )

How Can Intelligent Persona Features Support Online Advertising Work? (2023)

International Conference on Advances in Computer-Human Interactions, International Conference on Advances in Computer-Human Interactions

Kaate Ilkka, Salminen Joni, Jung Soon-gyo, Olkkonen Rami, Jansen Bernard J.

(A4 Vertaisarvioitu artikkeli konferenssijulkaisussa)

The realness of fakes: Primary evidence of the effect of deepfake personas on user perceptions in a design task (2023)

International Journal of Human-Computer Studies

Kaate Ilkka, Salminen Joni, Santos Joao, Jung Soon-Gyo, Olkkonen Rami, Jansen Bernard

(A1 Vertaisarvioitu alkuperäisartikkeli tieteellisessä lehdessä )

CRM system implementation and firm performance: the role of consultant facilitation and user involvement (2022)

Journal of Business and Industrial Marketing

Suoniemi Samppa, Zablah Alex, Terho Harri, Olkkonen Rami, Straub Detmar, Makkonen Hannu

(Vertaisarvioitu alkuperäisartikkeli tai data-artikkeli tieteellisessä aikakauslehdessä (A1))

The impact of firm-level and project-level it capabilities on CRM system quality and organizational productivity (2021)

Journal of Business Research

Suoniemi Samppa, Terho Harri, Zablah Alex, Olkkonen Rami, Straub Detmar W.

(Vertaisarvioitu alkuperäisartikkeli tai data-artikkeli tieteellisessä aikakauslehdessä (A1))

Roughing out a Sobering (?) Research Paradigmatic Schema for Marketing and other Social Phenomena Studies (2020)

Rami Olkkonen, Hannu Makkonen

(Kirjan tai muun kokoomateoksen osa (B2))

“Shopping for Items” or “Partnering for Performance”? A framework of purchasing practices for value co-creation in post-outsourcing buyer–supplier relationships (2018)

Journal of Business and Industrial Marketing

Makkonen H., Nordberg-Davies S., Olkkonen R.

(Vertaisarvioitu alkuperäisartikkeli tai data-artikkeli tieteellisessä aikakauslehdessä (A1))

Minne menet, markkinointitiede? (2018)

Rami Olkkonen

(Kirjan tai muun kokoomateoksen osa (B2))

With or without super platforms? Analyzing online publishers’ strategies in the game of traffic (2018)

International Conference on Social Informatics, Lecture Notes in Computer Science

Salminen J., Maslennikov D., Jansen B., Olkkonen R.

(A4 Vertaisarvioitu artikkeli konferenssijulkaisussa)

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How Can Personas Support Online Advertising Process? Proposing ‘Persona-Based Online Advertising Optimization (2023)

The underexplored potential of intertextuality in advertising (Presentation at The 21st International Conference on Research in Advertising (ICORIA) 2023) (2023)

How Can Intelligent Persona Features Support Online Advertising Work? (2023)

The realness of fakes: Primary evidence of the effect of deepfake personas on user perceptions in a design task (2023)

CRM system implementation and firm performance: the role of consultant facilitation and user involvement (2022)

The impact of firm-level and project-level it capabilities on CRM system quality and organizational productivity (2021)

Roughing out a Sobering (?) Research Paradigmatic Schema for Marketing and other Social Phenomena Studies (2020)

“Shopping for Items” or “Partnering for Performance”? A framework of purchasing practices for value co-creation in post-outsourcing buyer–supplier relationships (2018)

Minne menet, markkinointitiede? (2018)

With or without super platforms? Analyzing online publishers’ strategies in the game of traffic (2018)