Tuomas
Pohjola
Project Specialist, Development Projects
Links
Areas of expertise
Marketing
e-services
networks and tourism
Teaching
Marketing (wide range of topics), including dissertation supervision. Integrated teaching in open university & in other business diciplines' courses.
Research
Marketing, services and networks
Publications
Datatalous maaseudun vihreässä siirtymässä (2023)
Säikeitä
(Yleistajuinen artikkeli tai blogikirjoitus (E1))
A scene-setter, matchmaker, or co-creator? The role of the HEI in the CCI ecosystem engagement when branding a place (2023)
Industry and Higher Education
(Vertaisarvioitu alkuperäisartikkeli tai data-artikkeli tieteellisessä aikakauslehdessä (A1))
Challenges of Combining Open and Commercial Data Sources in Visitor Mobility Estimations (2023)
International Convention on Information and Communication Technology, Electronics and Microelectronics, International Convention on Information and Communication Technology, Electronics and Microelectronics
(Vertaisarvioitu artikkeli konferenssijulkaisussa (A4))
Towards Smart and Strategic Place-Brand Engagement (Abstract of the 30th Nordic Symposium on Tourism and Hospitality Research, 2022) (2022)
Nordic Symposium on Tourism and Hospitality Research
(Muu (O2))
Policy Recommendations: Value creation modelling and earning logics in the creative economies (2022)
(Julkaistu kehittämis- tai tutkimusraportti taikka -selvitys (D4))Toward Smart and Strategic Place-Brand Engagement (Abstract of the 6th Annual Conference of International Place Branding Association, 2022) (2022)
Annual Conference of International Place Branding Association
(Muu (O2))
Boosting Smart Place-Brand Engagement – University as a Strategic Facilitator (Abstrct of the 30th Nordic Symposium on Tourism and Hospitality Research, 2022) (2022)
Nordic Symposium on Tourism and Hospitality Research
(Muu (O2))
Inclusivity and sustainability as place brand attributes in the creative economies - evidence from ten European case cities (An abstract presented at the Annual Conference of International Place Branding Association (IPBA) 2022) (2022)
Annual Conference of International Place Branding Association
(Muu (O2))
Value creation modelling for creative economies: networks, innovation and digitalization (2022)
(Julkaistu kehittämis- tai tutkimusraportti taikka -selvitys (D4))Multi-Stakeholder Engagement in Agile Service Platform Co-Creation (2021)
International Convention on Information, Communication and Electronic Technology, International Convention on Information, Communication and Electronic Technology
(Vertaisarvioitu artikkeli konferenssijulkaisussa (A4))