Arja
Lemmetyinen
Senior Advisor, Entrepreneurship
Links
Publications
Imago ja brändi matkailussa (2017)
(Vertaisarvioitu artikkeli kokoomateoksessa (A3))Brand Ecosystem Narratives in Cultural Heritage and Tourism Networks (2017)
Heritage, Tourism and Hospitality International Conference
(Vertaisarvioitu artikkeli konferenssijulkaisussa (A4))
How Could a Social Network Analysis Boost an Evolutionary Ecosystem in Cultural Heritage Tourism? (2017)
Heritage, Tourism and Hospitality International Conference
(Vertaisarvioitu artikkeli konferenssijulkaisussa (A4))
Brändit matkailussa (2017)
(Vertaisarvioitu artikkeli kokoomateoksessa (A3))Safe, Secure and Sustainable: Attributes of a Strong Cruise Brand (2017)
(Vertaisarvioitu artikkeli kokoomateoksessa (A3))Proceedings of the Heritage, Tourism and Hospitality International Conference HTHIC 2017 September 27-29, 2017 Pori, Finland (2017)
Heritage, Tourism and Hospitality International Conference
(Toimitustyö tieteelliselle lehdelle, kokoomateokselle tai konferenssijulkaisulle (C2))
Cruise destination brand awareness as a moderator in motivation-satisfaction relation (2016)
Tourism Review
(Vertaisarvioitu alkuperäisartikkeli tai data-artikkeli tieteellisessä aikakauslehdessä (A1))
Revealing possibilities for co-branding – focusing on Finnish higher education of creative economy (2016)
focusing on Finnish higher education of creative economy
AMS Special Conference: Cultural Perspectives in Marketing, Developments in marketing science : proceedings of the Academy of Marketing Science
(Vertaisarvioitu artikkeli konferenssijulkaisussa (A4))
Students as online brand ambassadors: examining the role of ewom in building a higher-education brand (Esitys 11th Global Brand Conferencessa, 27.-29.4. 2015, Bradford, UK) (2016)
Global Brand Conference
(Muu (O2))
The state-of-the art in tourism marketing research – the paradigm shift towards brands and branding? (Esitys 25th Nordic Symposium of Tourism and Hospitality Research -konferenssissa, 28.-30.9. 2016, Turku, Finland) (2016)
Nordic Symposium of Tourism and Hospitality Research
(Muu (O2))