Arja
Lemmetyinen
Senior Advisor, Entrepreneurship
Links
Publications
Students as online brand ambassadors: examining the role of ewom in building a higher-education brand (Esitys 11th Global Brand Conferencessa, 27.-29.4. 2015, Bradford, UK) (2016)
Global Brand Conference
(Muu (O2))
The state-of-the art in tourism marketing research – the paradigm shift towards brands and branding? (Esitys 25th Nordic Symposium of Tourism and Hospitality Research -konferenssissa, 28.-30.9. 2016, Turku, Finland) (2016)
Nordic Symposium of Tourism and Hospitality Research
(Muu (O2))
Designing value propositions in branding a rural community (2015)
Global Brand Conference
(Muu (O2))
Social entrepreneurship and entrepreneurial learning in the cultural context (2015)
Journal of Enterprising Communities: People and Places in the Global Economy
(Kirjoitus tai data-artikkeli tieteellisessä aikakauslehdessä (B1))
Tourism Ecolabels: Destination Quality vs. Social Benefit (2015)
Contemporary perspectives in tourism and hospitality research. Policy, practice, and performance.
(Muu (O2))
Who takes the lead in initiating cooperation in a cultural network and why? A case of a rural Finnish destination (2015)
Heritage, Tourism and Hospitality International Conference
(Vertaisarvioitu artikkeli konferenssijulkaisussa (A4))
Re-branding the countryside as a luxury destination ‒ a case study of a co-creation process (2015)
(Muu (O2))Live work and love – Creative branding of a rural area (2015)
Creative branding of a rural area
(Muu (O2))
Kulttuurimatkailun brändääminen (2015)
(Muu (O2))How to boost Robin Hood regional economy (2015)
REGIONAL STUDIES ASSOCIATION Tourism Research
(Muu (O2))