Areas of expertise
Dr. Kati Suomi is a
university teacher in Marketing at the Turku School of Economics at the University of Turku (Pori Unit). She holds a title of docent (adjunct professorship) at the Faculty of Management and Business at the Tampere University.
Kati is a member of the editorial board of International Review on Public and Nonprofit Marketing (since 2016), and serves as an ad-hoc reviewer for several international journals. She is a vice member of the board of Turku School of Economics.
Before joining academia in 2008, Kati worked for several years in the financial sector, as well as in retailing.
Kati has also studied at the Faculty of Social Sciences at the University of Turku, where she gained 90 ECTS in total, including Basics of Sociology, among others.
Kati is an experienced educator with over 10 years' teaching experience from
University of Turku. She is
responsible for several marketing courses at the levels of basic, intermediate, and advanced studies, namely: Customer and Business Relationship
Management; Consumer and Organizational Buying Behaviour; Integrated
Marketing Communications; Principles of Marketing, Principles of
Marketing, - Practicals; Value Creation in Service Networks,
Bachelor's Thesis of Marketing, Master's Thesis of Marketing (Kati's group
starts every second year), and is a co-teacher on a course: Knowledge-Intensive
Organizations in Networks.
Kati is a main supervisor for two doctoral students in marketing, and secondary supervisor for one. She is a teacher tutor in marketing. She has thus far supervised, co-supervised or evaluated over 140 Bachelor's and Master's theses in total. She has participated in pedagogical training, e.g. University Pedagogy (10 ECTS), and Basics of Education Sciences (25 ECTS).
Kati's research interests include brand and reputation management, co-creation, and
word-of-mouth, particularly in the service contexts. She is also interested in the use of humour in branding, and other fresh approaches to branding, such as brand love and hate. Kati is a member of the research groups Netcod (Networked co-development) and Compas in TSE Pori.
Kati has published a number of articles in peer
reviewed journals, including Journal of Business Research,Tourism Management, and International Journal of Public Sector Management,
Her article-based doctoral thesis in Marketing (03/2015) is titled: Managing brand identity and reputation - A case study from Finnish higher education.
Kati has work experience from projects funded by ERDF, ESF, Sitra and Academy of Finland.