Kati Suomi

Microentrepreneurs as Socially Responsible Leaders (2023)

South asian journal of business and management cases

Simunaniemi Anne-Mari, Valkjärvi Mira, Franzén Riikka, Liikala Sari, Tähtinen Jaana, Suomi Kati, Jeminen Jaana

(Vertaisarvioitu alkuperäisartikkeli tai data-artikkeli tieteellisessä aikakauslehdessä (A1))

A Conceptual Analysis of Labels Referring to Brand Co-Creation (2022)

Tähtinen Jaana, Suomi Kati

(Vertaisarvioitu artikkeli kokoomateoksessa (A3))

BRAND HATE through negative word of mouth (NWOM) in social media online communities (Presentation at the 15th Global Brand Conference 2022) (2022)

Global Brand Conference

Hakala Ulla, Lassila Heidi, Suomi Kati

(Muu (O2))

Employee engagement and internal branding: Two sides of the same coin? (2021)

Corporate Reputation Review

Kati Suomi, Saila Saraniemi, Mervi Vähätalo, Tomi J Kallio, Terhi Tevameri

(Vertaisarvioitu alkuperäisartikkeli tai data-artikkeli tieteellisessä aikakauslehdessä (A1))

Internal marketing and branding: Nonprofit marketing starts from the inside (2021)

Chapleo Chris, Suomi Kati

(Vertaisarvioitu artikkeli kokoomateoksessa (A3))

Exploring doctorate holders’ perceptions of the non-academic labour market and reputational problems they relate to their employment (2020)

Tertiary Education and Management

Suomi Kati, Kuoppakangas Päivikki, Kivistö Jussi, Stenvall Jari, Pekkola Elias

(Vertaisarvioitu alkuperäisartikkeli tai data-artikkeli tieteellisessä aikakauslehdessä (A1))

Dilemmas in Re-branding a University - “Maybe People Just Don’t Like Change”: Linking Meaningfulness and Mutuality into the Reconciliation. (2020)

Corporate Reputation Review

Kuoppakangas Päivikki, Suomi Kati, Clark Paul, Chapleo Chris, Stenvall Jari

(Vertaisarvioitu alkuperäisartikkeli tai data-artikkeli tieteellisessä aikakauslehdessä (A1))

Ironic festival brand co-creation (2020)

Journal of Business Research

Suomi Kati, Luonila Mervi, Tähtinen Jaana

(Vertaisarvioitu alkuperäisartikkeli tai data-artikkeli tieteellisessä aikakauslehdessä (A1))

Theoretical, practical and hybrid ex-academics: Career transfer stories (2020)

European Educational Research Journal

Päivikki Kuoppakangas, Kati Suomi, Elias Pekkola, Jussi Kivistö, Tomi Kallio, Jari Stenvall

(Vertaisarvioitu alkuperäisartikkeli tai data-artikkeli tieteellisessä aikakauslehdessä (A1))

Virtual brand communities as enablers of festival brand co-creation (extended abstract,14th Global Brand Conference; Berlin, May 8–10, 2019 ) (2019)

Global Brand Conference

Mervi Luonila, Kati Suomi, Marjo Mäenpää

(Muu (O2))

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Microentrepreneurs as Socially Responsible Leaders (2023)

A Conceptual Analysis of Labels Referring to Brand Co-Creation (2022)

BRAND HATE through negative word of mouth (NWOM) in social media online communities (Presentation at the 15th Global Brand Conference 2022) (2022)

Employee engagement and internal branding: Two sides of the same coin? (2021)

Internal marketing and branding: Nonprofit marketing starts from the inside (2021)

Exploring doctorate holders’ perceptions of the non-academic labour market and reputational problems they relate to their employment (2020)

Dilemmas in Re-branding a University - “Maybe People Just Don’t Like Change”: Linking Meaningfulness and Mutuality into the Reconciliation. (2020)

Ironic festival brand co-creation (2020)

Theoretical, practical and hybrid ex-academics: Career transfer stories (2020)

Virtual brand communities as enablers of festival brand co-creation (extended abstract,14th Global Brand Conference; Berlin, May 8–10, 2019 ) (2019)