Paula Sjöblom profile picture
Docent, Finnish, Finno-Ugric and Scandinavian languages
University Lecturer, Finnish, Finno-Ugric and Scandinavian languages
FT, dosentti, PhD


+358 29 450 3375
+358 50 347 8974
Arcanuminkuja 1

Areas of expertise

Finnish language
commercial names
language of advertising
text linguistics
discourse analysis


Since 2011, I have worked as Senior Lecturer of Finnish language in the School of Languages and Translation Studies. In 2008 - 2011 I was a lecturer of Finnish and business communications in the Turku School of Economics, and before that one year in the Helsinki School of Economics. I got my doctoral degree in the University of Turku in 2006. The subject of my dissertation thesis is Finnish company names. In my thesis, I applied theoretical viewpoints from cognitive linguistics and systemic-functional linguistics to onomastics. Simultaneously with my postgraduate studies in 1998 - 2006, I worked in the university as a vice lecturer of Finnish language as well as a vice lecturer of Finnish language and culture for foreigners.

Before my academic career I worked as a PR officer in the MS Society of Finland and as a journalist in the regional office of  the Finnish News Agency STT. I graduated from the University of Turku in 1988 with combination of Finnish, finno-ugric languages and general linguistics.

In 2007 - 2016, I had a secondary occupation as the officer in the Varsinais-Suomi regional fund of the Finnish Cultural Foudation. I was the editor-in-chief of the scientific yearbook of the Finnish Language Society since 2016 to 2020. I served as the president of the International Council of Onomastic Sciences (ICOS) in 2017 - 2021, and I was a member of the ICOS Board in 2014 - 2017. I have been a member of the Norna council of Nordic onomasticians, as well.


I have been working as Senior Researcher in a joint project of Finnish Universities, Circular Economy Catalysts: From Innovation to Business Ecosystems (CICAT2025), which is funded in 2019-2023 by the Strategic Research Council of the Academy of Finland. The project aims to facilitate the transition from linear to circular economy, and it explores multidisciplinary a wide range of circular economy catalysts that have the potential to accelerate the adoption of circular economy principles in society and markets. My scope of research is to study the language and discourses of circular economy e.g. from the viewpoint of words and names. (See

I belong to a multidisciplinary group of scholars from the Universities of Turku and Helsinki, the project of which is to study the linguistic and rhetoric choises in the slogans of Finnish municipalities. The project started in 2020 and is funded by The Foundation for Municipal Development. We cooperate also with the Association of Finnish municipalities. (Project website in Finnish and Swedish, see

One interst of mine is the language and language changes in the advertisments of Finnish magazines. My data consists of the commercial advertisements of a Finnish women's magazine Kotiliesi in 1928-2018, and I am planning to widen my data to the advertisements of a general magazine Suomen Kuvalehti in 1918-2018. This project does not have any external funding, so far.


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