Pekka Stenholm profile picture
Senior Research Fellow, Entrepreneurship
D. Sc. (Econ. & Bus. Adm.), Senior Research Fellow


+358 29 450 3957
+358 50 505 6537
Rehtorinpellonkatu 3

Areas of expertise

Nascent entrepreneurship
emotions, identity, and entrepreneurship
formation of new business ideas
institutions and entrepreneurship
disruptive forces and organizational renewal


Before and after defending my doctoral thesis in marketing in 2004 I focused in investigating entrepreneurship at the individual, firm, and societal levels. Already during that very period of time I worked as a researcher/senior researcher at the Entrepreneurship Unit, School of Economics at the University of Turku. In 2007-2009 I worked as a visiting research scholar at the George Mason University (VA, USA), and between 2018-2019 I worked as an Associate Professor in Entrepreneurship at the Pori Unit at the University of Turku.

Currently, I work as a Senior Research Fellow at the Department of Management and Entrepreneurship. In my current research endeavors I focus on entrepreneurial, decision making, behavior, and nascent venturing, Moreover, I currently work for DISCE-project (H2020) which focuses on earning logics and entrepreneurship in creative and cultural industries.


I teach entrepreneurship at University of Turku, School of Economics' Pori and Turku campuses. My pedagogical approach is not to teach, but to expose students to entrepreneurial thinking and behavior. 

Most rewarding teaching load has been our star, Startup! course, during which students from the University of Turku, University of Applied Sciences, University of Human Applied Sciences and Åbo Akademi, are exposed to entrepreneurial behavior, idea validation and similar magic.

I have also had a privilege to participate in the Business Innovation Camps organized by Turku School of Economics' CCR, University of Turku's Graduage School's courses and TSE exe's MBA-education.


Well, it varies, but currently I investigate among others novice entrepreneurs' failure, how entrepreneurs construct luck, organizational orchestration under disruption, the role of emotions in building entrepreneurial passion, the development of entrepreneurial identity in entrepreneurship education, and entrepreneurs' sense-making of consumer environment.


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Työllisyyden tutkijatyöryhmän raportti (2021)

Busk Henna, Järvensivu Anu, Kauhanen Antti, Kauhanen Merja, Pesola Hanna, Pärnänen Anna, Shemeikka Riikka, Stenholm Pekka, Jäntti Markus
(D4 Julkaistu kehittämis- tai tutkimusraportti taikka -selvitys)

DISCE: Managing creative economies as cultural eco-systems (2020)

Gross Jonathan, Heinonen Jarna, Burlina Chiara, Comunian Roberta, Conor Bridget, Crociata, Alexandro, Dent Tamsyn, Guardans Ignasi, Hytti Ulla, Hytönen Kaisa, Pica Valeria, Pukkinen Tommi, Renders Mieke, Stenholm Pekka, Wilson Nick
(D4 Julkaistu kehittämis- tai tutkimusraportti taikka -selvitys)