GreenConnect (Connecting green transition to new competitive advantage in transport solutions)
Description: Two-year research project aims at developing green transportation concepts to support the green transition. In the GreenConnect project, potential emission reduction measures in door-to-door transports, including maritime transportation, are examined, carbon dioxide emission calculation models and accuracy are improved, and business potential for green competitive advantage is investigated. The research focus of TSE is primarily on market-driven green transportation solutions that aim to reduce emissions beyond market standards and future regulation. These solutions not only contribute to accelerating the green transition but also provide companies competitive opportunities and differentiation in the market. The project is developing concrete solutions for three transportation modes: bulk cargo transportation, truck and trailer traffic, and container traffic. The project is part of the Zero Emission Marine (ZEM) program coordinated by Wärtsilä (https://www.zemecosystem.com).
Duration: 8/2023 – 12/2025
Partners: Ahola Transport, CMA CGM, ESL Shipping, Finnlines, Gasum, P2X Solutions, SSAB, UPM-Kymmene, and Wärtsilä
Funding: Business Finland, University of Turku, companies
Publicly available materials and publications:
Final report:
Public final report of the GreenConnect project: GreenConnect – Connecting green transition to new competitive advantage in transport solutions
Academic peer-reviewed full papers:
Heikkilä M (2026). Chain-Level Business Model Patterns for the Green Logistics Transition. Business Strategy and the Environment, 1–11. https://doi.org/10.1002/bse.70703
Solakivi T, Saurama A & Ojala LM (2025). Contradictory emission regulations across transport chains: challenges for international supply chains. International Journal of Physical Distribution & Logistics Management, Vol. 56 No. 11, pp. 1-33 https://doi.org/10.1108/IJPDLM-12-2024-0482
Heikkilä M, Edelman K & Franzén R (2025). Green(ing) of transport chains: implications to business models, In Proceedings of the 38th Bled eConference, June 8 – June 11, 2025. University of Maribor University Press, Maribor, Slovenia https://doi.org/10.18690/um.fov.4.2025.26
Khan F, Eriksson T, Heikkilä M, & Ertiö T (2024). Exploring the Sustainable Value Propositions in Logistics Services – How digitalization and data support greener services?, In Proceedings of the 37th Bled eConference, resilience through digital innovation: enabling the twin transition, June 9 – June 12, 2024. University of Maribor University Press, Maribor, Slovenia https://urn.fi/URN:NBN:fi-fe2025082790133
We will update the publications as reviewed papers are accepted.
Other academic publications:
Solakivi T, Otani J, Saurama A, Ojala L (2025). How to reduce transport emissions with alternative fuels and power systems – an optimization approach on a transport chain level. IAME 2025 conference. Extended abstract
Saurama A, Ertiö T, Solakivi T (2025). The relevance of cargo owners’ emission reduction targets to decarbonize shipping: A case study from Finland. IAME 2025 conference. Extended abstract
Otani, J (2025). Economic incentives for ships using alternative fuels at a fleet level. IAME 2025 conference. Extended abstract
Saurama A, Solakivi T (2024). Comparison of the anticipated shipping emission reduction pathways and targets by regulators and manufacturers by 2030. IAME 2024 conference. Extended abstract
Solakivi T, Saurama A, Otani J (2024). The role of shipping in emission reductions of a multimodal transport chain. IAME 2024 conference. Extended abstract
Solakivi T, Saurama A, Ojala L (2024). Emission regulation on a transport chain level - Implications for an international supply chain. NOFOMA 2024 conference. Extended abstract
Solakivi T, Saurama A, Saarni J & Ojala LM (2023). Emissions allocation optimization for cargo and passengers in Ropax-vessels. IAME 2023 conference. Extended abstract.
If you are interested to receive the extended abstracts, we are happy to provide them to you upon request. Please contact us to receive your copy.
Other publications:
Ertiö T & Saurama A (2024). Outlook on Finnish cargo owners’ scope 3 emission reductions. CCR Insights 2/2024. University of Turku, School of Economics. 28pp. https://www.utu.fi/sites/default/files/public%3A//media/file/ccr_insights_2_2024.pdf
