Jonathan van Mumford defends his thesis successfully
MSc Jonathan Van Mumford defended his thesis Means, Motive, and Opportunity: Engaging stakeholders towards opportunity creation through effectuation at Turku School of Economics on Friday 2.11.2018. Professor A. Rebecca Reuber (University, of Toronto, Kanada) acted as the opponent, and professor Niina Nummela (Turun yliopisto) as the custos.
'The key theoretical implication of this study is the argument that given a multi-actor, intersubjective process of entrepreneurial new market creation as is described by effectuation, we must go beyond the assumptions of reasoning as being classified as either effectual or causal, and consider also reasoning and logic that may not be based upon instrumental rationality, but subjective rationality instead.', van Mumford says.
Read the press release (in Finnish) here.