Keyword: International Business
IB researchers: Culture and heritage as a resource to conquer foreign markets – Lessons from the Japanese craft sector
In an opinion piece published in Turun Sanomat 5.11. Anna Karhu from the Pan-European Institute tells about developing teaching in international trade policy.
“Understanding and following trade policy changes necessitates the ability to understand wide-reaching change. Future business leaders must be able to evaluate the challenges and opportunities these changes create for business. An ongoing project at Turku School of Economics seeks to develop teaching in trade policy both for students and businesses.”