MSc Tuomas Poukkula receives Thesis of the Year -award from the Network of East-Asian Studies

​MSC Tuomas Poukkula has received the Thesis of the Year -award given by the Finnish Network of East-Asian Studies for his master's thesis "The role of cultural awareness in building Chinese health food brands. Usin netnography in searching cultural arguments to be used for marketing health foods in China." Tuomas Poukkula is a student of TSE majoring in International Business. The thesis was supervised by professor Esa Stenberg and University Lecturer Anne Vihakara.