Professor Barbara Mueller visits the department of Marketing and International Business

Professor Barbara Mueller (San Diego State University, California) visited the Department of Marketing and International Business at the Turku School of Economics on 4-8 March, 2019. During her visit, she lectured the Marketing course MAS4 - Cases in International Consumer Behavior. In addition to teaching, Professor Mueller has published dozens of international journal articles, conference papers, and several text books, most recently Dynamics of International Advertising – Theoretical and practical perspectives. The book is displayed on the 'new arrivals' shelf in the Turku School of Economics Library and can also be borrowed from there. Professor Mueller has been invited to serve on the editorial board of the most prestigious international advertising journal, International Journal of Advertising.